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This step is absolutely critical and needs to be thoroughly explored for all the opportunities available to your business. Ñ€however, most people performing SEO look up the top 5-10 most searched terms and check this off as done. WRONG! This results in about 90%+ of businesses going after the same 20% of traffic out there. It’s not that that traffic isn’t valuable and shouldn’t be targeted. No, it’s that you want to also target that other 80% of traffic that few, to no businesses are targeted. I’m very good at ferreting out lots of valuable traffic that has low competition.
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