About

Neon Roots is a digital development agency that's upending the traditional model. We've worked with everyone from Snoop Dogg to Tony Robbins to no-name kids from Idaho with nothing but a great idea, and we consistently help our clients raise millions in funding, touch millions of users, and succeed in the long-term.

Our CEO, Ben Lee, founded Neon Roots after working in a traditional development agency and seeing that the model was broken. At his old agency, Ben realized that because dev shops bill for time, they're incentivized to keep clients in the development cycle as long as possible, ultimately creating bloated apps with extraneous features that aren't necessary for users. Our pre-product workshop, Rootstrap, changes all that.

By Neon Roots