- Marketing Manager Job at Genesee Scientific Corporation in El Cajon
- Genesee Scientific Corporation in El Cajon, CA, United States
- jobs
- 3 weeks ago
jobs description
Job DescriptionJob DescriptionDescription:About the CompanyAs a life science company and a leading supplier to global research markets, we offer a comprehensive product portfolio along with outstanding hands-on customer service to ensure every laboratory has the tools and support they need. Our markets include pharmaceutical and biotechnology businesses, research institutions, hospitals, reference labs, and more. Be part of making a differenceAt Genesee, we believe we can help improve our communities and transform the world through science. Our shared desire to make a difference is what drives and inspires us. We are a fast-growing, dynamic team that listens to each other and embraces collaboration. We foster an open, friendly work environment and show up for one another every day.Role: Marketing ManagerReports to: Director, Marketing FLSA: ExemptLocation: Remote or HybridWhy is this role important at Genesee Scientific? The Marketing Manager is a strategic leader focused on data analytics, market research, Voice of the Customer (VOC), and project management to drive growth. In this role, you will create actionable insights, optimize media strategies, and enhance customer experiences across campaigns. Working closely with the go to market teams, you will deliver impactful marketing insights, support product adoption, and provide data-driven recommendations for brand growth. You will also develop case studies, benchmarks, and onboarding content for new partners, advancing our analytics capabilities and refining tools for effective decision-making. What will you do: Support development and execution of annual marketing strategy aligned with Genesee brand goalsImplement VOC programs to integrate customer feedback into campaignCreate and provide sales tools to support and enhance the efficiency of the sales teamSet and track KPIs to measure campaign successDevelops and implements Standard Operating Procedures (SOPs)Collaborate on media campaigns to balance brand awareness and conversionsOptimize prospecting and remarketing with A/B testing to boost conversionsEnhance customer journeys with UX, SEO, and CRM teamsProvide data-driven insights for continuous campaign improvementLead the project management of sales promotions, including overseeing the intake process, coordinating of product management, and driving product promotions and sales campaignsReport campaign performance and recommendations to leadershipMonitor industry trends and explore growth opportunitiesBuild and manage relationships with external partners for campaign successConduct market research to inform marketing strategyOversee cross-functional initiatives for alignment and efficiencyRequirements:What you will bring: Bachelor’s degree in Marketing, Business, or related field preferred, or equivalent experience 8+ years of experience in marketing with a proven track record of delivering actionable insights and measurable marketing resultsExperience managing digital campaigns across various platforms (Google, Meta, etc.)Proficiency in tools like Google Analytics, Google Ads, Facebook Business Manager, and other ad platformsProject Management experience is critical, PMP certificate a plusExperience in creating multi-channel media plans in support of eCommerce objectivesAbility to analyze metrics and KPIs and transform into compelling storiesStrong understanding and experience with A/B testing fundamentals, implementation, and platforms like Optimize and Google Optimize, along with expertise in conversion rate optimization and attribution modelDesire to work as part of a team, but also able to work independently, pay attention to details and solve problems quickly Proficient in Microsoft Office Suite applications, including Teams; experience with other business management software is a plus Ability to thrive in a fast-paced, collaborative environment and effectively manage multiple priorities Physical Requirements: Perform the following tasks, with or without reasonable accommodation: Primarily sedentary work in a climate-controlled office environment.Regularly sit for extended periods, with occasional standing, walking, and lifting of up to 10 pounds.At Genesee Scientific, you can have a good job that can grow into a great careerWe offer:Training and professional growth initiatives, including comprehensive onboarding programs for new team members We provide financial well-being with competitive compensation packages and 401 (k) retirement savings plans Health care and well-being programs including medical, dental, vision, life, short- and long-term disability and employee assistance programs Paid time off including vacation, sick and 12 holidays Starting Salary $120,000.00, with potential for higher pay based on experience. Employment offers are subject to successful completion of a background check and pre-employment drug test.Genesee Scientific is proud to be an Equal Employment Opportunity employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state/province, or local law.
El Cajon CA United States