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Job Description

Job Description Salary: Starting at $45,000...
The Account Coordinator is responsible for supporting all senior public relations team members with managing administrative duties, media monitoring, analyzing, and reporting clients’ performance in the marketplace. This includes research and list building for pitches, associated client-related communications and projects, as well as daily data monitoring and analysis for key JConnelly clients. The individual will convert raw data into meaningful insights and recommendations to influence communication approaches, fine-tune strategies, and steer campaign choices. At all times, the Account Coordinator must be an honorable steward of the JConnelly brand, consistently representing and reflecting the Company’s core values, approach, and high standards of excellence in all client, media, and public interactions.

Major Responsibilities:
Monitor and report media placements to team and/or client in real-time as directed by the supervisor.
Develop media reports (Activity, Quarterly, Annual).
Maintain and prepare client agendas or tracking documents.
Conduct

industry/competitor

analysis and internal reporting to the team.
Draft press releases, award nominations, social media posts, and other client-related materials.
Draft and send initial pitches.
Identify editorial calendar opportunities.
Identify award and conference opportunities.
Draft and distribute media alerts.
Join client calls and in-person meetings, maintaining notes and action items from meetings.
Develop and implement digital marketing strategies to drive traffic, engagement, and conversions across various digital channels, including social media, email, search engines, and display advertising.
Manage and optimize digital advertising campaigns (e.g., Google Ads, Facebook Ads, LinkedIn Ads) to maximize ROI and achieve campaign objectives.
Conduct keyword research and analysis to optimize website content and improve search engine rankings.
Create compelling and engaging content for digital channels, including social media posts, blog articles, email newsletters, and advertisements.
Monitor and analyze the performance of digital marketing campaigns using tools such as Google Analytics and Facebook Insights, providing regular reports and insights to stakeholders.
Stay up-to-date with the latest trends and best practices in digital marketing, proactively identifying opportunities for innovation and improvement.
Collaborate with cross-functional teams, including graphic designers, content creators, and web developers, to ensure consistent messaging and brand identity across all digital channels.
Stay informed about industry developments and competitor activities to identify potential areas for growth and differentiation.
Manage digital marketing budgets and allocate resources effectively to achieve business objectives.
Provide guidance and support to junior team members, contributing to the overall growth and development of the marketing team.
Perform other duties as assigned.

Education:
A bachelor's degree or higher in communication, advertising, marketing, business, statistics, mathematics, or a related discipline from an accredited institution.

Experience & Expertise:
Minimum three to six months of professional experience.
Demonstrated ability to prioritize work, handle details accurately, follow up with minimum supervision, and complete tasks within specified deadlines.
Excellent organizational and prioritization skills, with the ability to handle multiple priorities and deadlines.
Proficient with all social media channels and platforms.
Proficient with PR related software (Cision, Meltwater, Sprout, Hootsuite).
Demonstrated expertise in handling and interpreting extensive datasets from various origins, inclusive of native and third-party platforms.
Knowledgeable in multi-channel performance metrics.
Robust analytical, quantitative, and problem-solving skills, with a history of delivering actionable outcomes.
Comprehensive grasp of the social media landscape, including emerging platforms and best practices.
Ability to quickly and adeptly adapt to new tools and platforms.
Advanced organizational and time management abilities with a strong focus on precise attention to detail.
Proactive, enthusiastic, and collaborative approach with a readiness to handle diverse tasks.
Keen interest in learning and a proactive approach towards acquiring new skills.
Thrives in a dynamic and fast-moving work setting.
Proficient in Microsoft Excel and PowerPoint.

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Original job Public Relations and Media Analyst Coordinator posted on GrabJobs ©. To flag any issues with this job please use the Report Job button on GrabJobs
New York NY USA

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