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BAT is evolving at pace - truly like no other organisation.To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!PAKISTAN TOBACCO COMPANY


Junior ManagementFUNCTION:


PakistanROLE POSITIONING AND OBJECTIVESThis role is part of the Marketing team and is responsible for assisting the delivery of the company's digital marketing initiative by supporting the planning and deployment of marketing campaigns along with handling adaptations as per company strategy & business objectives.Reports to:

Brand ManagerReporting Level:

Individual ContributorGeographic Scope:

APMEA WestWHAT YOU WILL BE ACCOUNTABLE FORProactive participation in the development of effective and innovative digital activation plansOwn dedicated digital projects and always strive for best possible outcomeResponsibility for conception of digital... marketing mechanics and implementationExecutional responsibility on all possible digital marketing channels (SEO, Google Ads, Banner Ads, Social Media Marketing, Influencer Marketing etc.) that attract new consumers, evaluation of measures and adaptation & quick implementation where neededContinuous exploration of new digital marketing touchpoints and channels to exploit new advertising opportunitiesClose collaboration with CRM executive from the digital team for target group segmentations and developing engaging content and promotions within CRMClose collaboration with the e-commerce executive and digital analyst to ensure best in class consumer journey and a result driven working attitudeClose collaboration across functions (brand marketing, legal) to deliver on brand and legally approved digital activitiesWork closely with several digital agencies in SEO, paid digital advertising, content creation, social media and moreConstant monitoring of competitors and implementation of learningsAgile work in a dynamic team, quick implementation of measures, direct evaluation of results and fast, independent implementation of generated learningsRegular presentations and updates in front of senior stakeholdersESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGEIdeally, not less than 3 years' experience in FMCGUnderstanding of consumer interests, consumer purchase decisions and motivationsUser centric mindset: always putting the consumer firstFlexibility and intrinsic motivation to push projects forward autonomouslyAffinity for new media and technical innovations and a curiosity for new digital trendsProject management skills and the ability to influence stakeholders even without formal leadership responsibilityStrong team playerStrong analytical and communication skillsWE ARE BATAt BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation.

See what is possible for you at BAT.Global Top Employer with 53,000 BAT people across more than 180 marketsBrands sold in over 200 markets, made in 44 factories in 42 countriesNewly established Tech Hubs building world-class capabilities for innovation in 4 strategic locationsDiversity leader in the Financial Times and International Women’s Day Best Practice winnerSeal Award winner – one of 50 most sustainable companiesBELONGING, ACHIEVING, TOGETHERCollaboration, diversity and teamwork underpin everything we do here at BAT.

We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals.

Come bring your difference!Disclaimer : We might not have an open role at this moment, but, because our work environment is very dynamic, we are encouraging you to apply for this position. The moment we have a suitable position for your profile, the Recruitment Team will contact you as soon as possible.

Karachi Pakistan


Apply - Expression of Interest - Assistant Brand Manager Karachi