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Learn why enrolling in a digital marketing course in Kolkata
Tech
2 years ago

As businesses shift their business models online, digital marketing is one of the most important sectors. Popular degree programs in digital marketing include the BBA in Digital Marketing, the MBA in Digital Marketing, and the Post Graduate Diploma in Digital Marketing. Do you want to work in digital marketing? Are you interested in taking a digital marketing course in Kolkata? But I'm not sure which one fits me best.

You've found the correct page. You may come across a ton of insightful advise for a job in this industry here and there, but you also need to be aware of these unremarkable specifics. These are too ubiquitous to be mentioned in most publications. Yes! Therefore, your prospects of seeing strong future growth are substantially better if you choose to pursue a profession in digital marketing! Visit us to learn more. 

What exactly does this post cover?

We have put together a brief guide to all the information you need to know about the digital marketing course to make it simpler for you.

Digital marketing: What is it?

The use of websites, mobile devices, social networks (such as Facebook, Instagram, Pinterest, etc.), search engines, and other similar channels to sell products and services to consumers is referred to as "digital marketing."

Digital marketing course in Kolkata is frequently regarded as a new way for businesses to interact with customers and comprehend their behavior because it incorporates many of the same principles as traditional marketing. In their marketing strategies, businesses frequently combine conventional and digital marketing techniques.

Suitable Post-Secondary Digital Marketing Courses

Several institutes in India provide digital marketing courses. After graduating from high school, those who want to study digital marketing can enroll in three-year UG programs. Other course options include a one-year degree and a six-month certificate.

  1. A graduate degree in digital marketing
  2. Digital Marketing BBA
  3. Digital Marketing BSc
  4. Social media marketing certificate
  5. degree in
  6. Online Marketing
  7. Email Promotion
  8. marketing administration

Popular Indian Colleges for Digital Marketing

In India, there are more than 400 digital marketing universities. Among India's top colleges for digital marketing are:

  1. Hyderabad's ICFAI Business School (IBS)
  2. Indian Institute of Management, Raipur, Chhattisgarh
  3. Institute of Management Technology (IMT) Ghaziabad
  4. Indore's Indian Institute of Management
  5. Rohtak's IIM (Indian Institute of Management)
  6. IIM, Kolkata
  7. Institute of Business Administration at Loyola
  8. Beautiful Professional University (LPU)
  9. Management Program, BML Munjal University
  10. Xavier School of Management at XLRI

syllabus for the digital marketing course

The most crucial fact regarding internet marketing is this. You should make a list of the lessons you plan to learn or the reasons the Internet Marketing Institute should include you in their course. A syllabus for a digital marketing course in Kolkata:

  1. Basics of Digital Marketing
  2. Making advertisements for online marketing
  3. Link-building, advanced on-page SEO, and off-page SEO
  4. Writing blogs and using affiliate marketing
  5. Using Google AdSense and blogging
  6. Planning, writing, and marketing for content.
  7. Automation & Email Marketing
  8. Social Media Marketing
  9. Ads by Google
  10. Analytics - Data Science - Google
  11. Local SEO with Google My Business
  12. Search Console by Google
  13. How to Create, Develop, and Profit from a YouTube Channel
  14. Growing and Managing Facebook Pages
  15. Planning Framework for Marketing (4P Model)
  16. Targeting and remarketing
  17. Planning, Building, and Hosting a Website Like a Pro

Highlights of the IIM Digital Marketing Course

  1. India's top universities are IIMs. IIMs provide management, business, analytics, and other related courses which help you to start a career in digital marketing.
  2. The IIMs provide short-term workshops or courses in digital marketing.
  3. IIMs are sought after by students because they are regarded as top employers and have a positive image in India.
  4. IIM's digital marketing programs have a total cost of between Rs. 1-2 lakh.

India's digital marketing landscape

A new Marketing Hiring Trends survey states that 69% of businesses will increase their hiring of digital marketers. This is demonstrated by the staggering scale of digital marketing. The digital marketing sector is booming with a growth rate of 40% while all other industries are stuck at 5 to 10% growth. The market for digital marketing was estimated to be worth USD 305 billion in 2020 and is projected to grow at a CAGR of 17.6% to reach USD 807 billion by 2026. The use of digital marketing has become widely accepted. Digital marketing professions in India are among the top possibilities for both students and professionals because to this change in marketing strategies and the resulting abundance of work opportunities.

The top 8 digital marketing careers in India are shown below:

1.Manager of Content Marketing

2.Optimizer for Conversion Rates

3.Copywriter

4.Manager of Digital Marketing

5.Manager of Inbound Marketing

6.Marketer for search engines

7.Optimizer for search engines

8.Expert in social media marketing