Ohhhh…it's time!
Game of Thrones season 8 episode 2 is here!!!
“Hello, Siri. Stream the new episode of Game of Thrones.”
Wow…
It looks like you have got an extremely efficient assistant there!
Well, this is the world of Voice Search Optimization – the future of the digital realm, where your digital footprints will now be equivalent to voice notes.
This new trend in the digital marketing world is undoubtedly affecting the writing style of all content writing services across the globe. However, what is interesting to read is how and why this trend surfaced.
Voice Search Optimization – how, why, and extent of its impact!
Voice search was a lurking trend waiting to spring upon the digital world. A steady rise in the number of shipment of smart speakers, increasing reliance on virtual assistants – all were indicators of this upcoming change.
Extensive studies have been carried out about these SEO tactics, which resulted in widespread predictions. Living in a world of Siri, Google, Cortana, and Alexa, adapting to these changes is no more an option. Developing voice search optimized content seems to be the only way to scale SERP ranking and get within the sight of prospective clients.
In case you are still in doubt, here are some statistics for the peace of your mind. Look into these, and go for the best content writing company ASAP to get your content future-ready!
Statistics –
The primary goal of voice search is to let users speak out their search content, and the smart assistants through their AI-based algorithms will perform an extensive search to look for a content that best suffices their query.
As is evident, here the precision of these assistants is one of the primary reasons for choosing these speakers. The other features include swift fetching of answers and the semi-human approach of answer delivery.
Read on to find some interesting data as proof of the foothold that voice search optimization already has and will have shortly.
A. Till date
- 40% of adults use a voice search option regularly for multiple purposes. These include – local business search, grocery, cab booking, shopping, etc.
- Voice commerce market is at an all-time high with $1.8 billion in developed countries in 2017.
- 72% of smart speaker owners use their assistants at least once daily.
- An estimated 20% of mobile queries are voice searched, according to Google.
B. In the future
- Predictions had been made that by 2020, about 30% of website sessions will be conducted without the help of any screens.
- By 2020, about 50% of all the searches will become voice-based queries.
- By 2024, the smart speaker voice market may reach out to be worth $30 billion.
With such convincing numbers, it is undoubted that all businesses, irrespective of their genre, will want to adapt to the voice search optimization techniques. After all, who wants to pass on an opportunity to win over an edge over the competitors?
Here are a few tips to make your site/article/blog visible in the voice-search world.
One of the most crucial things to keep in mind while dealing with this trend is that it is all about catching the ‘eyes’ of virtual assistants. Unless you can do so, these assistants will not read out your content, and that will be the dead end for your marketing strategy.
What do you need to jot down and ask your hired content writing agency to do?
- Buckle up with your page speed
- Be short and crisp in your answers (bullets are preferred)
- Let simplicity be your constant companion because that boosts readability
- Target featured snippet. This gives more chances to be read out by the assistants
- Concentrate on the domain authority of your site
Hope you enjoyed this read and found it informative! Adopt these, and watch your business glide past that of your competitors!