In this age of remote work and remote outreach, marketing and advertising have to be constantly changing to meet consumer demand. This is especially true as many consumers are more aware than ever of affiliate and business marketing and often dislike both obvious and subtle advertising. However, there are ways to make your consumers your biggest supporters and to turn your marketing campaigns into a method of strengthening relationships with customers and clients. When it comes to marketing your business, you want to invest your money in strategies that are effective on multiple fronts. From social media marketing to snail mail marketing, there are many options out there to choose from. We’re going to share with you five of the most effective marketing strategies on the market today.

Social Media

Social media is one of the first things businesses think of when looking into online marketing, and there is a good reason for this. Social media is a must-have on your list of marketing strategies. The popularity of social media and the ability to target your marketing efforts is incomparable to the marketing strategies of the past. These direct messaging platforms allow you to easily connect with customers on a platform that they regularly interact with. As you begin to build up your networks, you’ll notice that the momentum of your social media posts will start to grow exponentially. Many consumers now receive the bulk of their information from social media, and this is a trend you can take advantage of.

Video Marketing

Video marketing remains one of the strategies that returns the highest amount of interaction and shares. With the rise of video platforms all over the internet, it’s clear to say that individuals are enjoying videos over other traditional forms of marketing. How-to videos are one of the most well-accepted forms of marketing for businesses in the 21st century. This goes back to the old adage of giving before you get. By producing step-by-step tutorials for potential clients, you can enhance your visibility and create a loyal following.

P2P SMS Marketing

Also known as p2p text messaging, this type of marketing uses the medium of text messaging to connect with clients. Since people are a lot more likely to open a text message than to answer a phone call from an unknown number, you can utilize this information to your advantage. You can get your message in front of the eyes of potential customers in seconds. Text messaging often receives much more attention and interaction than email, and doesn’t ever get stuck in a spam box. This makes it an effective and useful form of marketing.

Create An Affiliate Program

Affiliates are simply people that you pay a percentage to for bringing you in sales. For example, if you make $1,000 per sale of a product and a friend refers that person to you, you may give them $100 or a 10 percent commission on the sale. By creating an affiliate program offering a set commission rate, you can have others do your marketing for you.

SEO Marketing

Your website should be your bread and butter. It should be easy to navigate, get straight to the point, and share your products and services with customers. In fact, most people will look at a company’s website before they pick up the phone to call. Therefore, SEO marketing is more important than ever before. SEO stands for search engine optimization and it’s all about getting your website high in the search engine rankings.

Marketing strategies are one of the most important parts of any business. When you have effective marketing strategies, your customer base grows. Therefore, if you’re missing any of the marketing strategies mentioned above, it’s time to add it to your business now.