Job Type






Product Marketing Manager (Remote) Sweden

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Qred Sweden Sweden

1 week ago

100% remote job

Product Marketing Manager | Qred | Sweden

You know the feeling when you meet a new person, or start a new job and it just feels right? That’s how we would like you to feel when joining Qred. We might be a little biased but we can think of a million reasons why Qred is the best place to work, here are just a few of them:

There is room for everyone! We are a very diverse team that learns from each other. We believe you will do amazing things here – no matter who you are.

We’re proud to be the first Swedish company that made it to the top-10 list of Financial Times’ list of the 1,000 fastest-growing companies in Europe.

‍♂️ Our office is located in central Stockholm. We love to hang out across teams and really enjoy each other’s company, both during working hours as well as after.

Ok, sounds cool but what about the role?

Our fast-growing Fintech company is looking for an experienced Product Marketer to generate demand for our loan and other financing products. As a... Product Marketing Manager you play a pivotal role in driving the success of our products. Your primary focus is to understand customer needs, develop impactful go-to-market strategies, and craft compelling product messaging. You will validate buyer needs, desires, and intentions while ensuring customers discover, understand, and derive value from our products.

To excel in this role, an understanding of both traditional and SaaS product marketing frameworks is essential, including Reforge, AIDA, STDC, JTBD, and Cialdini’s 6 Principles of Persuasion, among others.

Here’s what you’ll be responsible for:
• Conduct market research and report on market trends, competitor products, promotions & pricing changes
• Ensure that our products (loan, card, factoring m.m) reflect our brand’s values and positioning
• Identify ideal customer profiles and describe their interests, behaviors, and needs
• Design user journey maps and adapt experiences based on customers’ awareness of problem, awareness of solution, awareness of product
• Responsible for enriching buyer personas with customer insights throughout product ideation and validation process
• Set product naming and message, with a keen eye on how to position ourselves against alternatives & competitors in the market
• Responsible for implementing Go-To-Market and distribution strategies together with channel owners and product teams (Campaigns, Promotions, How To’s, Upsell, Push notifications, new landing pages etc)
• Drive product usage through user onboarding, helping new users realize their goals with the product
• Responsible for quality of content on internal & external product pages including comparison sites
• Secure product/feature adoption by monitoring activation and usage metrics as well as ratings and reviews

Sounds interesting? Here’s what we are looking for
• Minimum 3 years of experience in product marketing
• Proven track record of successfully launching and promoting products to drive customer adoption and revenue growth
• Experience in working in SaaS or E-commerce
• Experience working in cross-functional teams consisting of for example product marketing, marketing and sales
• Experience identifying user needs and running user journey mapping
• Good analytical and problem-solving skills
• Excellent written and verbal communication skills, with the ability to create compelling product messaging and positioning
• Ability to translate strategy into actionable plans including content, campaigns, channels etc.
• Ability to manage multiple projects simultaneously meeting the deadlines
• Willingness to execute projects from start to finish, including rolling up the sleeves and doing hands-on work

Did you check those boxes? Here are more reasons to join us

First of all, this is the place to be if you’re looking for a place to grow. Qred is growing fast, and our Qredsters along with it. Our non-bureaucratic, flat organization with delegated responsibilities has a short way from idea to action. “Got a cool idea? Good – try it out! Didn’t work? Oh well, on to the next idea!”.

Our non-bureaucratic, flat structure with delegated responsibilities has a short way from idea to action. We value high team spirit and we believe that there is nothing a person cannot learn. In addition to our great culture influenced by our values Transparency, Innovation and Passion, you’ll get the maximum wellness allowance and a bunch of new competent colleagues to learn from and get to know. And of course, we are working with the latesttechnology, why wouldn’t we?

One last thing – if you’re about to send in your application

This is a full-time, permanent position based in our headquarters in Stockholm.Don’t wait to send in your application! We’re reviewing applications on a rolling basis and while the start date is flexible, the right candidate can join us immediately.

Qred celebrates diversity and does not discriminate based on ethnicity, religion, national origin, gender, sexual orientation, age, disability status, or any other applicable characteristics protected by law.

Tagged as: remote, remote job, virtual, Virtual Job, virtual position, Work at Home, work from home

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