We are seeking a highly skilled and experienced Digital Marketing Specialist with expertise in working with AppLovin, Unity, and Iron Source to join our team.

The ideal candidate will have a strong background in digital marketing, specifically in optimizing campaigns and driving user acquisition for mobile apps. They should possess in-depth knowledge of AppLovin, Unity Ads, and Iron Source platforms, along with a proven track record of delivering successful marketing campaigns and achieving measurable results. This role requires a strategic thinker, excellent analytical skills, and a passion for staying up-to-date with the latest industry trends.

Responsibilities:
• Develop and execute digital marketing strategies to drive user acquisition, engagement, and revenue for mobile apps, leveraging AppLovin, Unity Ads, and Iron Source platforms.
• Optimize and manage advertising campaigns across multiple channels, including social media platforms, ad networks, and in-app advertising.
•... Monitor and analyze key performance indicators (KPIs) to measure campaign effectiveness and identify areas for improvement.
• Conduct thorough market research, competitor analysis, and audience segmentation to identify target demographics and optimize ad targeting strategies.
• Collaborate with the creative team to develop compelling ad creatives, landing pages, and other marketing assets that drive user engagement and conversions.
• Perform A/B testing and implement data-driven optimization strategies to improve campaign performance and ROI.
• Stay up-to-date with industry trends, emerging technologies, and best practices in mobile app marketing and user acquisition.
• Generate regular reports and provide insights on campaign performance, trends, and recommendations for optimization to internal stakeholders.
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Belarus

Salary Criteria