Job Type






Director, Consumer Marketing (Oncology) Baltimore


AstraZeneca Baltimore MD United States

1 week ago

At AstraZeneca we turn ideas into life changing medicines. Working here means being entrepreneurial, thinking big and working together to make the impossible a reality.

The Director, Consumer Marketing (Oncology) will be responsible for developing and driving a robust consumer strategy across all of our exciting lung indications. This role will develop and implement patient-facing marketing... plans that incorporate consumer interaction as well as those provided through nurses, and will work with cross functional partners to develop robust market shaping activities for commercial success.

This position is based at our Gaithersburg, MD campus (Washington DC Metro area) at our Oncology Business Unit headquarters.

Key Accountabilities:
• Develop the consumer & nurse marketing strategy, tactical planning, and execution
• Translate the brand science and strategy into consumer-friendly terms in an effort to make a positive impact on patient’s lives – either directly or through nursing materials
• Establish consumer marketing critical metrics including multi-channel media measurement and analytics plans
• Lead development of CRM strategy and program development for patients
• Lead creation and delivery of core consumer assets in close collaboration with key cross-functional partners such as Business Insights and Analytics, Corporate Affairs, Payer Access Strategy, Brand Team
• Build the social media strategy
• Lead partner agency relationships, workflow and related expense budgets
• Ensure legal/regulatory compliance and medical accuracy of all marketing materials


Minimum Qualifications
• Bachelor's Degree in relevant field
• Prior commercial experience with consumer or HCP marketing
• 8+ years’ confirmed experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: consumer marketing, HCP marketing, new product planning, brand marketing, sales, or market research/analytics
• Oncology experience
• Ability to lead team of cross functional and technical members to achieve outcomes
• Strong eye for business, as role is responsible for leading multiple program budgets, timelines, process and procedures

Preferred Qualifications
• Advanced degree (Master’s or higher) in Life Science, MBA, Medical, or Pharmacy
• Experience in nurse marketing / education, consumer marketing
• Experience across multiple promotional channels (Personal, Non-Personal and Digital, Patient marketing)
• Management, launch and customer facing experience

Why AstraZeneca?

At AstraZeneca when we see an opportunity for change, we seize it and make it happen, because any opportunity no matter how small, can be the start of something big.

Next Steps -- Apply today!

To be considered for this exciting opportunity, please complete the full application on our website at your earliest convenience -- it is the only way that our Recruiter and Hiring Manager can know that you feel well qualified for this opportunity. If you know someone who would be a great fit, please share this posting with them
Baltimore MD USA

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