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Moët Hennessy USA
Moët Hennessy USA Atlanta GA Georgia
3 days ago
Responsible for high-quality in-market execution of luxury brand, portfolio and company strategies to achieve volume and profit targets while driving efficiency and agility. Develop consistent performance metrics in a continued effort to reinforce our brand positioning within the market as well elevate luxury and our partnerships with key stakeholders.
Profile...
In – Market Execution & Trade / Distributor Engagement:
• Implement the highest quality standards of execution to deliver annual targets, quantitative and qualitative goals
• Ensure excellent execution and maximum effectiveness of market activities (POS, feature & visibility activities, etc.)
• Maximize brand growth opportunities across all market segments
• Utilize MH analytics systems to track, report and monitor programs to reinforce accountability of stakeholders
• Oversee and monitor sales & depletion goals within assigned market to ensure targets are met
• Develop relationships with key/high image accounts (visit regularly; monitor and give feedback on competitive activity)
• Develop key account listings (KPIs for distribution and menu listings, account support plan, track velocity / sales and update regularly)
• Provide input and work with SG managers to plan optimal account coverage
• Implement national focus programing into plans for key accounts that use quarterly thematic, and deliver growth across the entire portfolio, including e-commerce platforms
• Monitor menu/shelf pricing, programming & execution and competitive activity with key on premise accounts
• Ensure preferred supplier status with distributors, agencies, retailers, business partners within assigned market/channel
• Coach and support distributor sales team and account staff to achieve brand and Company priorities
• Engage distributor and account staff with MHUSA brand education platforms to ensure all are trained on portfolio, including e-retail strategies
• Focus resources and attention on the key priority brands to deliver depletion goals that exceed the minimum corporate standards
• Key focus against all innovation launches, including pre-sales, education, sales goals, and identifying targeting opportunities within your area of responsibility
• Able to localize national programing initiatives to maximize effectiveness and ROI while maintaining brand standards
• Recommend and monitor progress of qualitative goals (KPI) (placements, BTG, menus)
• Ensure 100% compliance with all National Account mandates, as well as maximize optional opportunities where possible
• Participate in distributor meetings, QBRs and GSMs
• Coordinate and support Maison, Brand team and Executive visits
• Plan and participate in Market Blitzes to drive distribution, promotions and visibility
• Plan and participate in Seasonal Surveys to measure execution versus plan and competition
• Maximize brand growth opportunities across all market segments, with a heightened focus on Prestige level accounts
Strategic Platform / Leadership:
• Implement regional and channel-based brand objectives
• Manage provided allocations and limited resources, as well as successful execution of all new innovation launches
• Provide regular and constructive market insights to manager, including ongoing competitive activity
• Offer input on market conditions, variability and volatility that affect volume forecasts throughout the year
• Use sales systems to develop metrics, gauge progress, measure successes and to identify opportunities for growth/profitability
• Ensure effective pricing strategies are aligned across value chain and help craft, implement and monitor Channel standards
• Effectively manage assigned budgets (ex: T&E, A&P)
• Share best practices across Region/Sales team
Provide ad hoc project input and management as requested for area of responsibility
Additional information
Education: Undergraduate Degree
Languages: English
Skills:
• 5 years trade or distributor management experience within the Beverage Alcohol Industry
• Experience selling luxury goods is a plus
• Strong leadership and communication skills
• Strong system and management skills
• Strong knowledge of sales techniques and distributor network, Solid interpersonal and communication skills
Must be able to work with all levels of the organization and must be able to adapt to various work styles.
Moet Hennessy USA, Inc. is an equal opportunity/affirmative action employer. Moet Hennessy USA, Inc. considers candidates without regard to race, color, religion, gender, national origin, age, disability, veteran status, or any other characteristic protected by applicable law
Atlanta GA USA
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