A Senior Copywriter is a creative staff who is competent in creative thinking and copywriting. He/she is responsible for contributing creative ideas and copywriting executions to crack creative challenges. They mainly deliver the words and verbal content that accompanies the visual elements. Copywriters usually work in close partnership with art directors and have lots of input to the visual elements.
• Collaborating with the planning and account function to consult and advise senior clients to help frame up their problem and encourage broader and bigger thinking.
• Working alongside the planning function, if called for, to help uncover deep behavior and emotional needs surrounding a creative challenge to help shape the translation of research into macro insights that ignite creative concept development and idea generation.
• Developing concepts and experience plans in a manner that is relevant to the brief, brand and market needs while communicating the magic through a story.
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Vietnam

Salary Criteria