Job Description 50% Content creation * Write, review, refine, and finalize copy for a variety of projects.
• Work both independently and in collaboration with editors and other creative team members.
• Review work of self and others with a critical eye to strategic communication best-practices...
• Strive to create work that is original and inventive while meeting KU brand standards and stated marketing objectives. 30% Concept and content ideation and development
• Bring copywriting expertise to bear on the development of strategic concepts and content for a variety of partners and objectives.
• Collaborate with the marketing strategy and creative teams to develop ideas for a variety of marketing tactics that support strategic goals.
• Research appropriate topics or approaches.
• When needed, participate in photo or video shoots, design brainstorming sessions, partner presentations, or other related activities.
• Write and refine a variety of copy to support concept-stage presentations or other spec work. 10% Editing/proofreading
• Copyedit text and/or review printer proofs of projects produced by the department. 10% Other duties as assigned
• Attend staff and partner meetings. Work collegially with staff and partners in a team environment. As needed, prepare and present research, work, or recommendations to internal and/or partner teams. Required Qualifications
• Bachelor's degree in advertising, public relations, strategic communications, journalism, English, communications, or closely related field.
• Two (2) years' professional copywriting experience in advertising, public relations, or marketing agency or similar in-house unit; magazine; newspaper or related entity. Preferred Qualifications
• Portfolio that demonstrates a clear mastery of marketing copywriting, ideally with a diversity of projects and styles.
• Experience writing across a variety of topics and formats and creating compelling copy.
• Experience writing copy for websites and wireframe/sitemap specifications.
• Experience creating copy/concepts for higher education clients.
• Experience translating instructions, rules, and regulations into clear, engaging copy containing a call to action.
• Experience creating text for an integrated campaign using print, broadcast, and digital components.
• Experience working both in a team environment and working independently.
• Familiarity or experience with InDesign or InCopy, Drupal, and other production software and Workamajig or other project-management software.
• Interpersonal, communication, and presentation skills.
• Experience meeting deadlines under pressure.
• Prior work experience that required strong organization and attention to detail. Position Requirements
• This position is hybrid. The copywriter works both remotely and on-site based on a departmental schedule
Lawrence KS USA

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