The Position

Roche is a global leader in healthcare innovation, and we are seeking a talented Marketing Manager to join our team in Sweden.

As a key contributor to our long-term success, you will play a pivotal role in planning and designing marketing activities that support our yearly and long-term goals. Your expertise in multichannel marketing and digital infrastructure development will be instrumental in driving impactful campaigns and ensuring the prioritization of commercial activities.

Responsibilities
• Lead the development marketing plans including effective multichannel strategies, digital campaigns and more that are aligned it with our commercial objectives
• Continuously analyze the impact of marketing activities
• Manage and collaborate with agencies and global, regional, and subregional Roche teams to execute prioritized marketing activities
• Accountable for the proper execution of the marketing approval process
• Ensure efficient utilization of the marketing budget... for maximum impact
• Maintain and develop the infrastructure for digital marketing activities
• Adapt global content for local campaigns and drive the creation of local content as needed

Who Are You

As a Marketing Manager at Roche, you have a growth mindset, are a self-leader and see the benefit of cross-functional working groups and possess a deep understanding of target groups within laboratory medicine and the Swedish healthcare system. You will demonstrate a methodical and strategic approach to marketing activities, meticulously identifying target groups, crafting compelling messaging, and selecting the most suitable channels. With your proven project management skills, you will confidently lead project teams consisting of internal and external experts. Your passion for building and continuously improving marketing processes, with a strong emphasis on digital marketing literacy, will drive innovation within our organization. You will also apply a methodical approach to change management, adapting seamlessly to the ever-evolving marketing landscape.

Experience & Qualifications
• Minimum of 5 years of marketing experience within Swedish Healthcare, with a strong background in the MD/IVD industry
• Proficiency in both Swedish and English
• Proven project management skills, ensuring successful execution of campaigns
• Expertise in digital marketing, leveraging tools, platforms and analytics to drive results
• Basic level of Adobe suite
• Experience in accounts based marketing
• Strong communication skills, and excellent written skills
• Ability to navigate in a GDPR and regulated landscape

If you are proud of contributing and feel you have the commitment to teamwork and innovation that we are seeking, then Roche is the organization for you. In return we offer the excellent benefits you would expect from an established industry leader including a genuine interest in your development and progression.

Best of luck with your application.

Who we are

At Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.

Roche is an Equal Opportunity Employer
Solna Sweden

Salary Criteria