Job Overview We are seeking a highly motivated and experienced Senior Digital Marketing Specialist Media Buyer to join our team The ideal candidate will have a proven track record in promoting digital products and online platforms with a deep understanding of the latest marketing trends and best practices Experience in using AI tools is a plus In addition the candidate should have experience and a track record in lead generation strategies and website optimization for lead generation Responsibilities Develop and implement effective digital marketing strategies to drive traffic and conversions for our digital products and online platforms Manage and optimize digital advertising campaigns across various platforms e g Google Ads Facebook Ads Instagram Ads etc to ensure maximum ROI Conduct market research and competitive analysis to identify new opportunities and stay ahead of the curve Analyze and report on key performance metrics e g CTR conversion rate ROI etc to inform decision-making... and optimize campaign performance Collaborate with cross-functional teams e g product design content etc to ensure alignment and deliver high-quality results Stay up-to-date with the latest marketing trends tools and technologies to continually improve our marketing efforts Develop and execute lead generation strategies to attract and convert potential customers into leads Optimize our website and landing pages for lead generation including A B testing conversion rate optimization and user experience improvements Work closely with the sales team to align marketing and sales efforts and ensure a seamless lead-to-customer journey Requirements:• Bachelor's degree in marketing, business, or related field.• At least 5 years of experience in digital marketing and media buying, with a proven track record of driving growth and ROI.• Strong analytical skills and experience working with marketing analytics tools (e.g. Google Analytics, Mixpanel, etc.).• Experience in using AI tools (e.g. chatbots, predictive analytics, etc.) to enhance marketing efforts is a plus.• Experience and a track record in lead generation strategies and website optimization for lead generation.• Excellent communication and collaboration skills, with the ability to work effectively in a team environment.• Strong project management skills and the ability to prioritize and manage multiple projects simultaneously.• Passion for digital marketing and a willingness to stay up-to-date with the latest trends and best practices
Cairo Egypt

Salary Criteria