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HP - Hewlett Packard
HP - Hewlett Packard Barueri State of São Paulo Brazil
2 weeks ago
LATAM Media PlannerToday HP is a $50+ billion fortune 50 company with just under 50,000 employees worldwide across 190 countries. HP is about innovation,it'swho we are and what we have been doing since 1939, we keep reinventing ourselves. Together we challenge convention, pushing each other to surprise the world.??The HP in-house media teamis responsible forplanning, buying andmaintainprogrammatic and biddable ad campaigns in multiple DSPs, Social, and Search platforms. TheLATAM MediaPlanningroleis responsible fordelivering best practices in media strategy, planning, and buying across all communications channels,the team's overall effectiveness, with the individualleveragingtheirexpertisein managing the operations for digital media reporting and analysis to ensure HP's advertisingobjectivesare met whilemaintaininga balance of performance and efficiency.?Responsibilities include:- Mainpoint of contact with campaign managers, internal and external agencypartners,and media... representativesfor one of the business unitsacross LATAM with focus on Brazil- Translate media briefs into strategic plans to meet goals/objectives by leading holistic media planning for a portfolio of brands across all media channels such as Paid Social, Programmatic, Search, CTV (Connected TV), TV, Print, Audio,etc.- Creating actionable audience and performance insights in collaboration with campaign managers,agencies,and media activations specialists- Identifying and implementing creative and data-informed media ideas and tactics to drive continuously improving campaignperformance.- Leverage industry planning tools, data, market understanding and a relentless focus on the consumer to conduct audience identification analysis and scenarioplanning.- Partner with in-house media activation teams to plan, execute andoptimizemedia investment across channels/marketplaces.- Partner with Media Data science, Analytics,Reportingand Insights to evaluate emerging media opportunities and execute on-going Test & Learns to fuel insights andinnovation.Requirements:- Strong background across offline and online media channels. Digital channels including Programmatic, Social and Search- Experience using industry standard planning tools & data sets to create insight driven media plans andoptimizations.- Strong analytics background: Able to triangulate between data, media goals and opportunities to make recommendations and optimizeplans.- Leadership qualities, entrepreneurial mindset,results driven.- Working knowledge andexperiencewithmediaprinciples,marketing activities,tactics,and tools.- Experienced and confident in presenting complex data in an easy format to topmanagement.- 5+years of experience inmedia planning and buyingon agency or brandside.- Experience managing/developing a team.- Bachelor's degree- Professionalworkingproficiencyin English,Portuguese, and Spanish- Solid knowledgeof the Brazilian market media spaceWhat we offer:- Diverse, continued internal growth and career opportunities. Including HP's own learning platform and LinkedIn Learning.- An attractive benefitpackage.- Work life balance /flexible working hoursand flexible WFH policy- Love sports? Then take advantage of our sports center (indoor and outdoor) with 25+ regularactivities.- Women, Pride, Young employees, Sustainability andDisabilitynetworks! Just a few of our fantastic global business networks you can get involved withlocally.Reinventing since 1939. We are one of the leading Print and Personal Systems technology companies in the world and our vision is to create technology that makes life better for everyone, everywhere - every person, every organization, and every community around the globe. To invent, and to reinvent.#LI-POSTAbout HPYou're out to reimagine and reinvent what's possible-in your career as well as the world around you.Soare we. We love taking on tough challenges, disrupting the status quo,and creating what's next. We're in search of talented people who areinspired by big challenges, driven to learn and grow, and dedicated tomaking a meaningful difference.HP is a technology company that operates in more than 170 countries around the world united in creating technology that makes life better for everyone, everywhere.Our history: HP's commitment to diversity, equity and inclusion - it's just who we are.From the boardroom to factory floor, we create a culture where everyone isrespected and where people can be themselves, while being a part ofsomething bigger than themselves. We celebrate the notion that you canbelong at HP and bring your authentic self to work each and every day.When you do that, you're more innovative and that helps grow our bottomline. Come to HP and thrive!Equal Opportunity Employer (EEO):HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s
Barueri State of São Paulo Brazil
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