Role Title: Market Access Brand Manager

Duration: 3 months

Location: Brentford

Rate: £846.88 per day via Umbrella

Role Purpose/summary

We are looking for a passionate and experienced Market Access/Marketing professional to lead in the development of market access tactics and materials across the Innovation portfolio for Healthcare in the UK. Joining the growing market access team at an exciting time with a portfolio of innovative products now available across England, Scotland, Wales and Northern Ireland, this role will be responsible for delivery of competitive access materials in the fast-paced HIV therapy area.

This role is a critical part of the Market Access team, the Marketing team and the wider UK team. It is responsible for close partnership with the brand leads, field-based Key Account Managers and Market Access Partnership Manager to deliver competitive and robust tactics to improve patient access to innovative portfolio of medicines. The individual must have the... ability to thrive in a fast-paced environment and will work collaboratively to deliver and optimise content. The Brand Manager will be a core member of the Brand Execution team and will partner closely with cross-functional colleagues both in the UK, as well as above country, to define and execute the plan.

Key responsibilities

Create tactics aligned to brand and portfolio strategies for in-field execution and delivery of market access objectives for innovation products

Lead on the portfolio narrative for the market access team aligned to marketing strategy, and development of other tools and materials to support local access optimisation

Effective support to account plans and tracking to support in-field access execution

Manage stock and supply of the portfolio of medicines

Manage in-field and market research insights to inform market access strategies and tactics in the evolving HIV and NHS landscape

Ensure marketing presence for one of key Innovation products, including conference and access strategy.

Support Marketing team to deliver key initiatives.

Collaborate with individuals across the brand team, including Marketing, Sales, Policy, Medical and In-Field teams to understand national and local requirements and build/refine plans accordingly.

Required

Key Skills/requirements

University Degree in Business, Science or similar fields or equivalent experience

Experience within NHS and/or pharmaceutical sectors, with involvement in creating and/or developing promotional tactics for commercial and/or access field teams

A thorough understanding of the ABPI code and the parameters in which a commercial pharmaceutical promotional and field team must operate in the UK

Excellent project management skills, prioritisation and problem-solving skills with high sense of responsibility and accountability

Excellent interpersonal skills and social capacity

Strong communication and influencing skills, both internal and external, ideally including demonstrated ability to develop and mobilise key stakeholders to influence decisions, and remove barriers

Results-orientated with a sense of urgency and customer focus, resilient when overcoming obstacles.

Desired

A track record of performance achievement, operating in payer and/or marketing roles

Evidence of developing and implementing promotional materials as part of a tactical plan with strategic direction

Preferred: evidence of and understanding of how national and local NHS drivers influence local healthcare priorities within the HIV therapy area

Preferred: understanding of the HIV therapy areas and the current products available

All profiles will be reviewed against the required skills and experience. Due to the high number of applications we will only be able to respond to successful applicants in the first instance. We thank you for your interest and the time taken to apply
Brentford UK

Salary Criteria