Gannett | USA TODAY NETWORK
Gannett | USA TODAY NETWORK United States United States
2 weeks ago
USA TODAY/usatoday.com, is seeking reporters to join our Search and Optimization team to assist in our growing evergreen content strategy. Candidates should be able to identify and report on queries that the audience is actively seeking on a regular basis. This candidate must love using Google Trends and social media to identify appropriate keywords and optimization strategies for each file to... ensure it has lasting impact in on mobile and digital platforms. Candidates should have strong digital and analytics skills and understand when and how to optimize content effectively to regain traction in organic search results. They will understand what types of everyday content resonates with USA TODAY’s audience and be adept at identifying those opportunities. This candidate must also be willing to explore new areas of expertise and help on stories or topics they might not have covered before.These reporters should understand SEO tools to identify areas of opportunity for USA TODAY and be able to help create and execute a related evergreen content plan.Possibility of remote location in all states except Alaska or Hawaii or in offices in either NYC, McLean, Va., or Los Angeles Minimum Salary: $55,000 Job Level: Reporter I Responsibilities:Spotting and writing high-interest search items.Optimizing your content, paying special attention to headlines, SEO and fields visible to social audience.Willingness to work a wide range of hours and across many topic areas.Monitor SERP daily and respond to audience interest in queries/topics.Proficiently use SEO tools to track keywords over time and execute strategies pointed toward those insights.Collaborate with newsroom editors on topic opportunities and ever-changing best practices.Requirements:Bachelor's or master’s degree in journalism or any other subject or an equivalent combination of education and experience..Experience covering news in a fast-paced environment.Demonstrated strong competitive instincts and intellectual curiosity.Mastery of SEO and how people discover content on different search platforms.Ability to think and act tactically and strategically.Proficiency in AP style and grammar.Strong collaboration and communication skills.A strong willingness to try new things and learn from the results.Experience with NewsDashboard, Conductor Searchlight or other SEO tools is a plus.Employment is contingent on passing a post-offer pre-employment background check.We are eager to learn more about you and how you fit this role. When you apply, don’t limit your upload to a resume; show us what you’ve done. To do so, put together a single document file that includes the following, in this order:Your resume – one to two pages.A cover letter that outlines how why you are interested in the role and how you would approach this role at USA TODAY.Links to 3-6 online samples of your work. Show us what you’ve produced or had a hand in that best reflects what you can do in your desired role.It is important that these items be assembled into a single document and uploaded in PDF format. Completing these steps will ensure that your application receives the highest consideration.#Newsgnt#LI-NC1#LI-RemoteThe hourly rate for this role will range between $12.55 and $29.30. Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable
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