Job Type






Assistant Brand Manager (marketing Innovation / Npd) Chon Buri

Colgate-Palmolive (Thailand) Limited

Colgate-Palmolive (Thailand) Limited Chon Buri Thailand

2 weeks ago

We are currently looking for adequate candidates to fill the position of Assistant Brand Manager (Marketing Innovation / NPD). For candidates who reside in Klongtoey and its surrounding areas, we are looking forward to hearing from you to join our team at Colgate-Palmolive (Thailand) Limited and willing to work in our office under full time & permanent working hours system.

We have specific requirements for each of our employees as well as potential workers because we are a professional and knowledgeable business in the field we work in. We look forward to hearing from you soon if you have expertise in the fields of with a minimum Degree.

We can give you a fairly competitive salary in the amount of ฿24,000 - ฿45,000 on average. It also can be modified based on the credibility and experience you can provide for our business in accordance with our company HRD agreement.

Job Info
• Company: Colgate-Palmolive (Thailand) Limited
• Position: Assistant Brand Manager (marketing Innovation... / Npd)
• Region: Bangkok, Klongtoey
• Career Level: Senior
• Work Experience: 8 years
• Qualification: Degree
• Type of Work: Full Time, Permanent
• Minimum Salary: THB 24.000 - THB 45.000

Job description

Position: Assistant Brand Manager
Location: Klongtoey, Bangkok, Thailand

Job Challenge
• Set innovation strategy for the brand and execute to drive share of market with profitability.
• Create communication and advertising in line with the positioning of the brand to further drive brand salience and consumer preference.
• Leveraging a deep understanding of consumer trend, insights, competitive challenges, and portfolio gap to identify a game changer innovation strategy and NPD pipeline for the brands.
• Understand the P&L of the brand and identify key cost drivers and work towards driving improved margins and profitability of the new products.
• Work collaboratively with cross functional teams to ideate and execute versus the annual grid plan.
• Work with external creative and other agencies to create consumer journeys and 360 IMC campaigns in line with the annual grid.
• Work with the media manager and the media agency to develop the communication assets that is in-line with consumer journey.
• Draw up the annual grid as well as the spending plan as part of the budget and planning process.
• Alignment of innovation plans and 3 years grid with category manager and senior management.
• Coach & Develop team members

Develop Brand Strategy
• Mapping consumer insights and trends to develop and continually update brand strategy to drive long term profitable growth based on category strategy plan.
• Develop forward looking financials for 5 years out

Drive Share of Market
• Develop and manage communications, new product development, and execution, competitive benchmarking and response strategies for the brand.

Drive top line growth
• Generate consumer demand, ensure competitive NPD and availability to service demand, effective shopper messaging and optimized packaging for shopper conversion for the brand.

Develop communication and manage media planning
• Generate insights, understand target audience and define communication and media strategy, brief creative agency, drive development of creative, work with creative agency and production houses to develop advertising, work with media agency to develop effective media plans to drive optimal reach and frequency.

Manage P&L profitably
• Generate margin improvement ideas, ensure timely execution, ensure profitable mix, optimize media and promotion spends.

Generic Competencies:/ Functional Competencies:
• Strategic business and consumer orientation./ Ability to bring the outside in – leverage external networks well.
• Ability to influence/interface with different levels of the organisations – leverage internal Colgate-Palmolive networks.
• Personal Influence: Strong communication skills. Builds credibility through expertise and personal presence.
• Strategic Thinking: Developing strategies and proactively responding to consumer/shopper trends, competitive threats, and brand issues and opportunities.
• Consumer Marketing Planning: Building superior marketing bundles and brand/category plans to create and convert consumer interest to purchase.
• Advertising Development: Creative and Media Translating brand positioning and strategy into effective consumer communications and effectively reaching as many target consumers as possible.
• Project management: manage multiple projects simultaneously, working & lead cross functional teams to achieve project goals.
• Trade Understanding: Understanding the trade environment and aligning Colgate’s category/brand strategies with customer priorities.
• Experience in : Innovation development / IMC development / Brand marketing

Advantages of working here
• Marketing Innovation / IMC / NPD
• Brand marketing /Good English / Project Mgt.skills
• Work Exp 3-5 Years/ FMCG/ Consumer goods

To find out more information and check other job vacancies, you can check our website at:
Chon Buri Thailand

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