As a Digital Marketing Consultant, you will be responsible for developing and implementing effective digital marketing strategies for our clients. You will work closely with clients to understand their business objectives and create tailored digital marketing plans to help them achieve their goals. This role requires a strong understanding of various digital marketing channels, excellent communication skills, and the ability to analyze data to measure and optimize campaign performance.

Responsibilities:

Strategy Development: Collaborate with clients to understand their marketing objectives, target audience, and competitive landscape. Develop comprehensive digital marketing strategies aligned with client goals, considering channels such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, email marketing, and more.

Campaign Execution: Implement digital marketing campaigns across various channels, ensuring that they are... executed effectively and according to the defined strategies. This includes managing ad campaigns, creating content, optimizing landing pages, monitoring performance, and adjusting strategies as needed.

Search Engine Optimization (SEO): Conduct keyword research, optimize website content, and implement on-page and off-page SEO strategies to improve organic search rankings and drive targeted traffic to client websites. Stay updated with SEO trends and best practices to ensure optimal website visibility.

Paid Advertising: Develop and manage PPC advertising campaigns on platforms such as Google Ads, Facebook Ads, and LinkedIn Ads. Conduct keyword research, create compelling ad copy, monitor performance metrics, and optimize campaigns to achieve maximum return on investment (ROI).

Social Media Marketing: Develop social media strategies, create engaging content, and manage social media accounts for clients. Identify relevant social media platforms, build a community, and implement social media advertising campaigns to increase brand awareness, engagement, and conversions.

Content Marketing: Create and optimize content that aligns with client objectives and resonates with their target audience. This includes blog posts, articles, infographics, videos, and other forms of content. Develop content calendars, distribute content through appropriate channels, and measure engagement and conversion metrics.

Analytics and Reporting: Monitor campaign performance using analytics tools such as Google Analytics and social media insights. Analyze data to identify trends, insights, and areas for improvement. Prepare regular reports on campaign performance, providing actionable recommendations to clients.

Client Relationship Management: Build strong relationships with clients, serving as their primary point of contact for all digital marketing initiatives. Provide regular updates, gather feedback, and proactively identify opportunities to drive business growth through digital marketing strategies.

Requirements:

Bachelor's degree in marketing, Business, or a related field.

Proven experience in digital marketing, preferably as a consultant or in an agency setting.

In-depth knowledge of digital marketing channels, including SEO, PPC, social media, content marketing, email marketing, and analytics.

Strong analytical skills with the ability to interpret data and generate actionable insights.

Proficiency in using digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and content management systems.

Excellent written and verbal communication skills, with the ability to effectively present ideas and strategies to clients.

Demonstrated ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.

Strong problem-solving skills and a proactive mindset to identify opportunities and address challenges.

Up-to-date knowledge of industry trends, best practices, and emerging digital marketing technologies.

Experience:
• Digital Marketing: 5 years (Required)
• Ecommerce B2B & B2C: 3 years (Required
Pakistan

Salary Criteria