Responsibilities

Core Responsibilites and Essential Functions...
• Strategy
• Supports the development of Annual/Quarterly Integrated Marketing Strategy in partnership with the Director of Integrated Marketing, Brand Strategy and Service Line Marketing Teams
• Maintains a deep understanding of channels and tactics across consumer engagement and integrated marketing landscape - media, sponsorship, PR, traffic, creative services, digital marketing, insights and research, analytics
• Stays up to date on marketing trends, emerging platforms and capabilities, constantly mining for opportunities to build our brands, improve brand personality, engagement and growth across all consumer touchpoints
• Execution
• Leads the development of Integrated Marketing plans and creative tactics that meet Brand's marketing objectives and aligns with brand positioning and creative campaign, by working with a variety of internal (Brand activation, Digital Marketing, Community Development) and external partners (Media AOR, Creative AOR) to communicate campaign plans, influence outcomes and drive successful end-to-end campaign execution
• Oversee agency deployment of media plans across social, video, display and SEM advertising, providing guidance on targeting, spend targets, messaging strategy, learning plans and best practices
• Performance & Reporting
• Partners with agencies and Brand Strategy to set the goals and KPIs per campaign initiative and ensures regular reporting and optimization based on results
• Budget & Project Management
• Coordinate and drive paid media efforts, including but not limited to budget management, timeline management, agency coordination/scheduling, and monthly reporting cadence

Required for All Jobs
• Performs other duties as assigned
• Complies with all WellStar Health System policies, standards of work, and code of conduct

Qualifications

Required Minimum Education
• Bachelor's Degree in media/communications, business, marketing or related field Required

Required Minimum Experience
• Minimum 4 years of experience working at a large consumer brands and/or an advertising agency in integrated marketing, digital/social marketing, media management with core experience in paid media advertising, and campaign development
• Agency experience strongly preferred
• Healthcare or CPG industry exposure or background a plus
• Digital marketing experience strongly preferred

Required Minimum Skills
• Knowledge of MS Office suite (PowerPoint, Excel, Word, Outlook)
• Google Analytics and Datorama a plus
• Digital/Social Marketing expertise; you are a digital/social native and well-versed in media and measurement
• Exceptional understanding of the digital/social media landscape
• Excellent communication and interpersonal skills, naturally collaborative with the ability to work across different levels of seniority and business functions
• Operates independently and efficiently to manage multiple projects and deadlines simultaneously and successfully, without sacricing quality
• Comfort and ability to manage ambiguity

Required Minimum License(s) and Certification(s)

Additional Licenses and Certifications
Marietta GA USA

Salary Criteria