The Loco Group Pte. Ltd.
The Loco Group Pte. Ltd. Singapore Singapore
1 month ago
Job Highlights COMPETITIVE SALARY PACKAGE AND BENEFITS FUN AND CREATIVE ENVIRONMENT OPPORTUNITIES IN CAREER ADVANCEMENT Job Description Got a passion for digital and a taste for adventure Super Loco wants you. Super Loco is one of Singapore's leading restaurant groups and we are on the lookout for a spirited and enthusiastic Digital Marketing Manager who's ready to dive into our world and make waves in the F&B space. If you've got a knack for all things digital and a passion for creating memorable experiences, we'd love to have you aboard our loco journey Responsibilities: Social Media Management Digital Advertising Community Management Website Email Marketing Customer Relationship Management PR Monthly Reporting Social Media Content and Management Develop and execute a creative social media strategy focused on content creation, ensuring a consistent brand voice and message across various platforms (Facebook, Instagram, Twitter, etc.) Manage daily content planning, creation, and... scheduling, as well as monitoring and responding to comments and messages Collaborate with internal teams and influencers to develop and promote engaging and shareable content Digital Advertising Plan and execute digital advertising campaigns, including social media ads, PPC, and display advertising, to drive customer acquisition, retention, and revenue Optimise ad targeting and placements to maximise ROI, while maintaining a consistent brand presence across platforms Monitor and analyse ad performance, adjusting strategies as needed to improve results Collaborate with the creative team to develop compelling ad creatives and landing pages that effectively convey the restaurant's brand and promotions Community Management Engage with customers and followers across social media platforms, responding to comments, messages, and reviews in a timely manner Foster a positive online community by promoting conversation and interaction among followers Proactively address customer concerns, working closely with the operational teams to resolve issues and ensure customer satisfaction Website Oversee website content management and design, ensuring an optimised user experience and SEO Regularly update website on Wordpress with new promotions, events, menu items, and relevant news Collaborate with the design and development team to enhance website functionality and aesthetics Analyse website traffic, user behaviour, and conversion rates using Google Analytics to identify areas for improvement Email Marketing Develop and manage email marketing campaigns to boost customer retention, loyalty, and revenue Segment and maintain email lists to ensure relevant content delivery to targeted audiences Collaborate with the creative team to design visually appealing and engaging email templates Monitor and analyse email performance metrics to optimise future campaigns and improve overall effectiveness Customer Relationship Management Regularly update our CRM system, Sevenrooms, ensuring accurate and up-to-date customer information Implement strategies to grow the database and improve customer segmentation Analyse customer data to identify trends, preferences, and opportunities for targeted marketing campaigns Collaborate with the operational teams to enhance customer experience and retention Monthly Reporting Prepare and present monthly digital marketing performance reports, including insights on social media, website, email marketing and CRM Analyse data to identify areas of improvement and recommend strategies for achieving digital marketing goals Collaborate with the management team to set and track OKRs for digital marketing activities Who you are: 2 to 4 years of experience in marketing, communications, digital, or social, with a background in either agency or brand-side roles Expertise in creative content development that captivates and engages audiences Passion for staying updated on the latest trends and developments in digital and social platforms, with a keen understanding of their intricacies Strong copywriting skills and command of the English language, with the ability to craft and edit to a high level Proven track record of effectively creating, executing and continually optimising successful campaigns across Social, Search, Display, and Performance marketing Solid understanding of web metrics and digital analytics, with the ability to generate, analyse and interpret data Strong project management skills, demonstrating the ability to independently drive projects from concept to completion with enthusiasm and efficiency A highly collaborative and motivated team player who excels at building and nurturing strong relationships with cross-functional stakeholders Technical expertise in Google Analytics, email marketing software (e.g., Mailchimp, SendinBlue or similar), Sevenrooms CRM, PPC management, and SEO/SEM best practices, with a focus on driving performance and results What's in it for you An opportunity to be part of one of Singapore's leading restaurant groups, working alongside a fun and creative team A chance to take ownership of digital marketing initiatives and champion the Super Loco brand together with autonomy and flexibility Ongoing professional development and training opportunities to stay up-to-date with the latest trends and best practices in digital marketing A competitive salary package and benefits, including medical and dental coverage Opportunities for career advancement within the Super Loco group Enjoy a range of perks and benefits, including generous discounts across all our restaurants A dynamic work environment that fosters collaboration, creativity, and innovation, with the opportunity to make a real impact and contribute to the growth and success of the Super Loco brand Skills: Crm, media strategy, Advertising, Social Media, Content Management, Email Marketing, Marketing Communications, display advertising , Digital Marketing, Copywriting, facebook, Google Analytics, Seo, Ppc, Wordpress Experience: 2.00-5.00 Years
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