Summary Define and execute brand strategy, leveraging strong consumer insights, optimizing paid-owned-earned marketing mix, and steering with collaborative leadership to deliver growth ambitions.

1.Product portfolio management : Key launches animation and hero product support2.Category and consumer insighting : Data analytics rooted in consumer truths and trends3.

Offline-and-online channel strategy : Focused on e-commerce acceleration4.Demand planning : Working with Operations team for monthly forecast and supply planning5.

360 Campaign planning : Establish & execute Paid / Owned / Earned strategies across consumer funnel Key Responsibilities Proposing, planning, managing & executing marketing plans & activities according to brand strategy to meet brand & organization goals & objectivesManaging A&P budget efficiently according to priorityIdentifying opportunities and gaps for the brand based on data analysis / researchPlanning & organizing new product launches & implement planned... activations relevant to brand image & strategyManage & liaise with internal & external business partners on planning & execution of communication & promotional campaigns within timelineOngoing compilations & reviewing of competitors marketing activitiesEnsure monthly sales forecast accuracy is meeting KPIPreparing monthly business meetings with presentation on business updates, market insights & upcoming plans with clear key messages for senior management Requirements At least 4 years of experience in FMCG or beauty marketingTeam player & highly adaptable Consumer centric and good in data analysis
Pasig Metro Manila Philippines

Salary Criteria