JOB DESCRIPTIONS:

70% Creative:
• Develop creative concepts, write, and edit engaging copy for IMC campaign assets (up to 300k USD) , including marketing collateral, infographics, web copy, social media, email, billboard, standee,…
• Create Videos Scripts (TVC/iTVC, Viral Clips,…) from idea to execution
• Interview clients, industry experts and internal teams
• Take the lead in presenting creative concepts and copy to internal teams and clients. Proactively manage client revisions and reviews.

30% Planning & Management:
• Be an expert in Diag’s content marketing strategy, brand guidelines, style guide, and content typology. Rigorously proofread and edit every piece of work to deliver the highest-quality deliverables.
• Don’t just write. Be a strategic advisor to senior marketers and client service practitioners, helping to clarify business objectives, define key messages, and differentiate Diag.
• Be an innovator. Continually recommend new creative channels, technology, approaches... or assets for campaigns.
• Play an active role on the Creative Development team by participating in internal task forces and strategic initiatives with growth, planning and copy team.
• Stay on top of all trends and maintain best practices
• Inspire, train and coach the team members for their personal growth

JOB REQUIREMENTS:
• Care for other human beings, environment, and others.
• Growth mindset, integrity
• Proven work experience as a Senior Copywriter, Product Copywriter, Creative Director or similar role, especially in Health industry.
• Portfolio of published articles
• Clear, concise writer who can distill complex ideas into easily understood language.
• Strong editing and proofreading skills.
• An ability to write creative copy both for large pieces of content (e.g. product descriptions) and smaller texts (e.g. social media posts)
• Solid time-management skills
Ho Chi Minh City Vietnam

Salary Criteria