YOU WILL VIBE WITH US

You will be responsible for supporting sales teams’ performance. You will build best-in-class outbound sales campaigns designed to gain new customers or to develop existing customers.

Your key responsibilities will be:

Business intelligence
• Perform segmentation and data analysis of market and client portfolio to assess full business potential
• Leverage competitive and market intelligence to identify new business opportunities
• Make recommendations on sales coverage optimization to maximize business impact

Database segmentation
• Perform segmentation of prospects and clients in the CRM to have clear visibility on data quality and quantity
• Define criteria and database to prioritize clusters of targets
• For each cluster, define action plan and assign them to the right sales channels

Campaign preparation
• Build a yearly planning of outbound campaigns and set financial objectives in collaboration with sales & marketing teams
• Throughout the year, for... each campaign:

- Set campaign modalities: audience, operational objectives, timeline, resources, channels

- Provide sales teams with the right materials (e.g., pitch, objection management, articles, email templates)

Campaign management
• Roll out and monitor campaigns with the right dashboards and KPIs
• Analyze results and identify drivers of over/under-performances to optimize future campaigns with a continuous improvement mindset
• Introduce routines to strengthen collaboration between sales & marketing teams

Database strategy & management
• Take action to enrich the database:

- To improve database quantity: buy database from 3rd-party providers

- To improve database quality: hire a 3rd-party provider to update database, or use contact enrichment tools internally for small quantities of data
• Set up regular processes to guarantee data quality: routines to review how sales teams fill the CRM, database recycling, pipeline cleaning
Bucharest Romania

Salary Criteria