Site Name: Shanghai
Posted Date: Apr 25 2023

Key Accountabilities/Responsibilities 主要工作职责:

To achieve targets within the allocated budget

Achievement of sales target

Achievement of market share target

Control of marketing and promotional expenditure within the allocated budget, leveraging resources to gain optimal ROI

To develop and plan marketing strategy successfully

Development of Brand Plans and Forecasts for the assigned product, including details of brand marketing strategy, resources and sales projections, etc.

Accurate collection, analyses and monitoring of market intelligence including competitors information

Gaining market and customer insight through relevant market research programs and other intelligence platform, then further elaborate the findings to cross functional team for better business understanding.

To implement marketing strategy and tactics optimally

Design and execution of product marketing tactical plan/promotional mix and ensuring that these plans... are implemented optimally and thoroughly to meet agreed objectives

Integration and co-ordination of Marketing activities through effective sales force support and engagement efforts.

Establish partnership and relationship with key external experts for social influencer cultivation.

promotional material preparation.

4 To build up and maintain excellent collaboration with other functions

In consultation with Training function to ensure the input and involvement of sales force brand-related training as appropriate Collaboration with Medical Affairs and Regulatory function to provide quality and evidence-based promotional support to sales force that would nurture and support strong Brand positioning

Qualifications/Requirements:

申请资格 / 职位要求:

University degree Minimum of 5 years experience in pharmaceutical industry and brand management. Demonstrated solid experience in brand marketing strategy development, promotional programs development and execution, with excellent commercial insight and strong analytical skill. Excellent and effective oral and written communication skills in English and Chinese, proficiency in use of standard soft ware applications, especially Power Point and Excel. Proactive in problem solving and a team player. Passionate for excellent work, self-motivated and customer orientated Have interest in social media and IP development.

GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to positively impact the health of 2.5 billion people by the end of 2030.

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a workplace where everyone can feel a sense of belonging and thrive as set out in our Equal and Inclusive Treatment of Employees policy. We're committed to being more proactive at all levels so that our workforce reflects the communities we work and hire in, and our GSK leadership reflects our GSK workforce.

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Shanghai China

Salary Criteria