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Sparkling Flavors Brand Manager via BeBee

The Coca-Cola Company

The Coca-Cola Company via BeBee Korea, South

1 month ago

• The role of this position is to lead brand marketing for Flavors Sparkling Brands in South Korea Market; Brand portfolio consists of Global Flavors Sparkling Brand "Fanta", "Sprite", and some other Reginal Brands.
• Key responsibilities include brand business diagnosis (consumer centric, as well as channels, competition, packages, customers and trends), strategy proposal, core business growth, new innovation development, and market execution in collaboration with internal business stakeholders (Bottling partners and agencies).
• This role is also responsible for contributing the alignment in the large and complex cross functional teams across Coca-Cola South Korea and Local Bottling Partners under supervising from Sr. Brand Manager in Sparkling Flavors team.
• Supporting Category Lead and Sr. Manager, contribute to align the local strategy & execution with reflecting input from global Sparkling Flavors team.
• Translating global strategy and priority into local execution, drive... revenue growth through consumer engaging storytelling and leveraging global asset and equity.

What You'll Do for Us
• Main focus of this role is Brand management in South Korea market. Develop business plan and market execution plan for Sparkling Flavors products with Sr. Brand Manager.
• Assess the business growth opportunities leveraging consumer insights, idea generation and business case development. Also occasionally collaborate with Japan Sparkling Flavors Brand Managers for Sprite and Fanta business planning across 2 markets.
• Contribute the future product pipeline to deliver the sustainable revenue and profit by closely working with related functions, such as R&D, Technical, Procurement, Human Insights, Design, Finance, Legal and Commercialization.
• Execute planned annual business plan.
• Develop commercial plans by closely working with related functions, such as franchise operations, channel team and Bottling partners.
• Day to day brand situation analysis and presentation material development.

Qualifications & Requirements
• Strategic Thinker and full commitment for execution
• Always consumer centric mindset
• Curiosity to explore new opportunity space
• Strong passion and responsibility to deliver results.
• Innovative and breakthrough mindset.
• Skills to analyze complex market and consumer environment and form own recommendation.
• Strong project management and interpersonal skills
• Collaboration, team-work, positive belief and sense of responsibility.
• Business level of English, native level of Korean

What We Can Do for You
• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world
• Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.
• Connection to the global marketing team: We translate global strategy into local consumer based execution through collaborating with the multicultural team

Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws
via BeBee

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