Job responsibilities:

Study competition, conduct benchmark analysis, identify market trends
Develop strategies and tactics for B2B and B2C to drive company awareness growth, trust and qualified traffic to our front door, basing on market and TA segmentation, our brand positioning and business goals
Deploy successful marketing campaigns and own their implementation from ideation to execution
Analyse consumer behaviour and adjust campaigns accordingly
Adapt global Join UP campaigns and ideas to local aspect
Oversee the production of content for our website and social media platforms that attracts and converts our target groups
Insure corporate identity is properly maintained across the company and various divisions, and make sure all guidelines are well implemented
Support company’s events organisation
Work in a Team with Sales&Development department to develop B2B sales channel (e-mail, WhatsApp, B2B Fb group)
Supervise SMM-manager work, in future the subordinates’ team may... grow
Arrange close & efficient cooperation with Centerer of Expertise in strategy development and daily work
Plan and implement partner campaigns with relevant brands
Build strategic relationships and partner with key industry players, agencies and vendors
Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
Oversee and approve marketing materials
Measure and report on the performance of marketing campaigns, gain insight and assess against goals.

Requirements for the candidate:

Experience on the similar position at least 2 years with the potential and attitude required to learn
Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
A sense of aesthetics and a love for great copy and witty communication
Up-to-date with the latest trends and best practices in marketing and measurement
Advanced English.
Creativity, positive thinking, critical thinking, ability to take responsibility, proactive.Would be an advantage:
Knowledge of website analytics tools (., Google Analytics, WebTrends)
Conduction e-mail marketing campaigns.

What we offer:

Full-time employment (hybrid work).
Location – Bucharest, Romania.
Friendly and helpful multinational team.
Excellent learning and professional development opportunities.
Discounts on Join UP tours.
Service tickets on SkyUp flights
Bucharest Romania

Salary Criteria