This is an incredibly exciting time to join Pearson Higher Education. We work with higher education institutions across the UK and Europe to solve their teaching and learning challenges. Whether it’s an online textbook structured around their course, a digital homework and assessment tool for their students, or help designing an online course with a focus on diversity, inclusion, and accessibility, we find solutions and support university staff to implement them.

Campaign Marketing Executive for Higher Education

We are looking for a motivated, self-driven Campaign Marketer to develop and execute marketing campaigns to grow awareness and adoption of the Pearson Higher Education portfolio to our diverse B2B target audiences, using multi-channel campaigns both digitally and offline. You will be accountable for the development and delivery of end-to-end marketing campaigns while working with our sakes teams to drive lead generation and revenue.

Reporting to the Senior Campaign Manager... you will actively support the Campaign Team to deliver high impact campaigns for our products and services. With a vast portfolio, we have a busy annual campaign plan to reach, engage, convert, and retain customers. As well as supporting the campaign team, you will work closely with our product marketing team, product managers and sales teams.

This role allows for exposure to a range of marketing practices and tools, including marketing automation, project management and the involvement in strategic campaign planning, copywriting, budgeting, and campaign performance analysis.

Your key Accountabilities

The successful candidate will be responsible for:
• Planning, developing, and delivering innovative,data driven acquisition campaigns focused on lead generation to increase Pearson’s customer base and market share across UK & Europe.
• Supporting with the creation of assets for marketing campaigns.
• A creative approach to campaign development that engages our busy target audience and captures their attention.
• Supporting marketing email campaign activity through effective use of email automation and Salesforce, Pardot & Salesforce Marketing Cloud platforms.
• Developing emails, producing copy, imagery assets, data segmentation and tracking links.
• Contributing to go-to-market planning, documentation and execution across print, digital and service portfolio, as business needs dictate.
• Undertaking briefings to agencies or third parties for marketing collateral to support campaigns, events, promotions and sales activity.
• Being able to work with a range of colleagues, assessing and prioritising their requests for support effectively, in line with business needs.
• Reporting & analysis of campaign performance on a weekly basis, to ensure marketing effectiveness & drive performance.

Qualifications and skills

The successful candidate will need to possess:
• Fluency in English language, including writing and speaking skills alongside the ability to create messages and materials in English.
• Strong knowledge and experience of digital marketing channels and tactics – such as email, social, paid media, SEO, third party advertising and blogging
• Experience of supporting with developing and delivering multi-channel marketing campaigns & lead generation
• Exceptional levels of organisation and attention to detail
• Confidence in communicating with a range of teams, stakeholders, and colleagues at all levels
• Confidence and experience with learning new systems and platforms such as content management systems
• Strong copywriting and proofing skills, as well as a good eye for creative and design
• A positive and proactive attitude with results driven mindset, with the energy and resilience to make things happen.
• A willingness to continue developing marketing knowledge and skills, to stay up-to date with the latest industry tools, tactics, and developments
• Experience of the HE Sector would be advantageous
• Experience of B2B marketing campaigns would be advantageous
• Experience of Pardot and Salesforce would be advantageous

Equal Employment Opportunity

Pearson is an equal opportunities employer. We do not discriminate against employees or job applicants and select the best person for each job based on relevant skills and experience.

We are also committed to building an accurate picture of the make-up of the workforce and encouraging equality and diversity.

The information you provide will stay confidential and be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.

Your Benefits & Reward

We’ll expect a lot and we know you’ll do great work, so we give a lot back with some of the best benefits in the business! Along with learning, development and mentoring opportunities, our range of benefits can support the different needs of our diverse colleagues, and their families too. Joining our Pearson family can provide you with unlimited and truly global career progression options, and you can also look forward to exploring our impressive benefits, such as:
• Flexible options for work from home days.
• A starting holiday of 25 days plus UK public holidays, and you’ll earn 1 additional day’s holiday per year you work with us.
• Generous pension scheme where we match and double what you contribute.
• Maternity, paternity, and family care leave as well as flexible work policies.
• Shares and stock purchase options.
• Healthcare and dental plans, and an employee wellbeing assistance programme for you and your family to help balance work, family and personal life.
• Cycle to work program, gym membership concessions in selected office locations, along with retail and leisure discounts.

Our Recruitment Process

Please complete and submit your application as soon as possible and ensure that you attach your CV / Resume and apply directly on our Pearson Careers website only.

We are reviewing applications as they come in, therefore we encourage you to submit your application as soon as possible. Wishing you success with your application!

#LI-POST

Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world’s leading learning company. Learn more at pearsonplc.com. Pearson believes that wherever learning flourishes, so do people. We are committed to being an anti-racist company in everything we do. We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity, and inclusion make us a more innovative and vibrant place to work. People are at the centre, and we are committed to a sustainable environment and workplace where talent can learn, grow, and thrive.

To learn more about Pearson’s commitment to a diverse and inclusive workforce, please click here: http://www.pearson.com/careers/diversity-and-inclusion.html

Pearson is an equal opportunities employer. We do not discriminate against employees or job applicants and select the best person for each job based on relevant skills and experience.

We are also committed to building an accurate picture of the make-up of the workforce and encouraging equality and diversity.

The information you provide will stay confidential, and be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process
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