185+. This is the number of people dedicated to winning people`s heart and minds. Our MISSION is to discover new ways to improve and extend people's lives. We use science-based innovation to address some of society's most challenging healthcare issues. We discover and develop breakthrough treatments and find new ways to deliver them to as many people as possible.Responsible for the creation and execution of marketing plans for the assigned product portfolio. Owns the orchestration for the development and implementation of initiatives to drive customer satisfaction and positive experience with Novartis solutions for patients and HCP needs beyond medicines. Accountable for driving and optimizing profitability, sales, market share growth and revenue. Elaborate local strategy and tactical plans for a specific customer group and ensure their implementation; this includes developing close relationships and calling on targeted customers as well as executing field activities.Your key... responsibilities:Your responsibilities include, but are not limited to:• Understand in depth stakeholders needs, expectations, behaviors and digital profiles in collaboration with Field Force and BEE to inform portfolio and asset strategy at local level• Primary market research: HCP primary market research, concept testing, campaign testing, ATUs, etc. Secondary market research (data analysis, desk research, etc) to feed into situation analysis for brand planning done at local level;• Important field presence / customer interaction days, including but not limited to F2F visits, Business lunches, Events, F2F and virtual call etc (as per company communicated target in yearly objectives but no less than 20% working time)• Partner with BEE to translate brand strategic imperatives into omnichannel customer engagement in order to create customer experience across channels and drive customer engagement• Monitor national product performance and analyze impact of OCE execution in collaboration with BEE and sales managers in order to continuously improve impact by adjusting plans accordingly
Bucharest Romania

Salary Criteria