Our medical SaaS firm in Bowie, MD is looking for a Product Marketing Manager -
• **Annual Salary: (USD)105,000
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Overview: We are looking for a Product Marketing Manager who can help us to both innovate and grow by driving the Marketing team's tight, integrated relationships with Product, Client Success and Sales. The Product Marketing Manager is a strategic thinker who can influence the product direction while helping to plan and execute demand generation campaigns designed to dramatically increase the client base. In this role, you will drive the internal and external communication of our product value propositions. You will develop relevant, credible and differentiated positioning and messaging for our products through innovative and creative marketing assets.

Duties and Responsibilities:

Develop product positioning and messaging that differentiates Inovalon in the market;
Manage integrated product marketing plan, developing the strategy of the marketing programs that drive demand for Inovalon solutions;
Lead the development of content website, sales collateral, lead generation, videos, blog posts, webinars, infographics, and sales tools that support the selling / marketing of Inovalon solutions;
Plan the marketing support surrounding the launch of new products and releases and manage the cross-functional implementation of the plan;
Work collaboratively across various groups including Product Management, Development, Design, Marketing, Sales, Client Success and Operations; and
Drive competitive analysis and positioning to influence Inovalon solution value proposition.
Maintain compliance with Inovalon's policies, procedures and mission statement;
Adhere to all confidentiality and HIPAA requirements as outlined within Inovalon's Operating Policies and Procedures in all ways and at all times with respect to any aspect of the data handled or services rendered in the undertaking of the position;
Fulfill those responsibilities and/or duties that may be reasonably provided by Inovalon for the purpose of achieving operational and financial success of the Company;
Uphold responsibilities relative to the separation of duties for applicable processes and procedures within your job function; and
We reserve the right to change this job description from time to time as business needs dictate and will provide notice of such

Skills:

2+ years of experience in marketing;
Experience marketing technology products & services and/or within a B2B company preferred;
Excellent oral and written communication skills;
High energy, enthusiasm and initiative; and
Ability to excel in a fast-paced environment.
Bachelor's degree or higher in Marketing, Communications, Business Administration, or related field.h.

We are an equal opportunity employer and make hiring decisions based on merit. Recruitment, hiring, training, and job assignments are made without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, or any other protected classification. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance
Bowie MD USA

Salary Criteria