Personnel Search Services Group
Personnel Search Services Group Mumbai Maharashtra India
2 months ago
Job Title: Marketing Manager (Cardio-Diabetic Segment)
About the client: One of the Top 10 Pharmaceutical Company.
Job Purpose: The purpose of this role is to strategize, plan, and ensure the implementation of marketing activities for the maximum sales of assigned brands, both their own and those of their team.
• Responsible to maintain and monitor the allocated budget of all the brands under their portfolio to ensure maximum profitability.
• Being accountable for the revenue of the entire basket of products.
• Hold responsibility for carrying out the entire campaign and other activities within the brand marketing budget.
• To Increase Market share for ensuring profit.
• Allocation of the Budget as per the promotional requirement.
• Indexing of the target as per the market requirement.
• State wise allocation of the target.
• To monitor activities and the growth of all the brands under his/her portfolio.
• Prepare Brand Wise Quarterly Visual... Aid.
• Brief to Art department on the visual aid design.
• Evaluation and selection of draft concept out of 3-4 design options submitted by Art dept.
• Quarterly communication of Visual Aid to the field force through cycle meetings.
• Prepare business plan (quarterly) booklet for field which includes the explanation and detailing talk of the visual aid and inputs.
• Periodical circulars about brand’s achievement, market trends etc to keep the field sales team abreast of the current information and motivate them to promote the brands.
• Conduct Quarterly briefing sessions of 0.5 – 1day in each zone to ABMs on brand communication/ inputs.
• Monthly planned visit to field for review meetings to further reinforce brand communication.
• Promotional Material, i.e. LBL, Inputs etc on a timely basis for effective marketing.
• Preparation of promotional budget brand wise and promotional mode wise.
Educational Qualifications And Experience
• Essential required is B.Sc/ B Pharm/M Pharm)
• Preferred are B Pharm/M Pharm + MBA.
• Total Exp would be 15yrs & last 5yrs in Cardio-Diabetic segment
Mumbai Maharashtra India
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