Established in 2016, Australian Brands Alliance is a successful start-up Fashion House, boasting 9 authentically bold and contemporary fashion labels under one roof. Originating in the heart of Sydney’s rag trade district and born out of a successful design and development company, we strive to be a business that is socially responsible, ethical in practice and environmentally conscious in all that we do. Our business practices outline our belief that, it is not only what we do that determines who we are – but rather how we do it that is important.

We are looking for a passionate, strategic, and organised Marketing Manager to join the ABA family! This role requires a highly motivated individual with strong communication skills and will be key in growing brand awareness across an international scale.

Key roles and responsibilities include but not limited to:
• Developing organic and paid media strategies for all existing and new brands with the aim of increasing brand awareness and... customer engagement.
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Analyse consumer behaviour and competitor activities and adjust email and advertising campaigns accordingly.
• Oversee the influencer program for all brands, ensuring collaborators are aligning with the business strategy and KPIs.
• Manage the marketing calendar to align with business promotions, launches and new season drops.
• Staying up to date with the latest social media trends and digital technologies
• Overseeing competitions, social media campaigns and influencer events to draw attention to the brands.
• Liaise with digital agency and digital designer to build and implement paid media campaigns.
• Guiding junior members as a senior voice within the creative and marketing team.
• Work with wholesale partners on an international multi-channel strategy to increase sales across platforms.
• Oversee new and ongoing PR, marketing, and advertising activities.

To be successful you will have:
• A sense of aesthetics and a love for great copy and witty communication Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
• Solid knowledge of website analytics tools and social platforms (e.g., Google Analytics, Meta Business Manager, Ads Manager, Google Ads)
• Up to date with the latest trends and best practices in online marketing and measurement
• Degree in marketing or a related field
• Outstanding communication skills
• Experience with all social media platforms including scheduling tools and analytics.

If you are looking for a role with a fast-growing, forward-thinking company where your achievements and contribution will have a direct influence, this may be the role for you! If you believe you have the above requirements - please APPLY NOW!

Australian Brands Alliance is committed to creating an inclusive and safe environment which values and respects diversity and equity.

https://abalabels.com.au
Mascot NSW Australia

Salary Criteria