The job in short:

As a Senior Campaign Marketing Manager you will contribute to the development of global sales & marketing programs. You will be part of a multidisciplinary Scrum team, fully empowered to enable the achievement of demand generation goals. You will be surrounded by experts in their fields, from product marketing to copywriting, operating within one same team. You are a full-stack marketer with broad experience in all fields of marketing, ranging from digital demand generation, content strategy, to inbound and outbound marketing strategy. This is a strategic, global role. You have a talent for orchestrating marketing playbooks based on carefully mapped buyer journeys. You have a deep understanding of marketing and selling
enterprise software to large organizations.

Meet the job:

● Develop comprehensive demand generation programs aimed at identifying Interest and Intent among our target audience;
● Build successful demand generation activities, specifically campaigns... and events, to be executed by the regional sales & marketing teams;
● Advise regional sales and marketing teams on effective way to execute and optimize marketing programs;
● Proactively bring innovative ideas to achieve goals and challenge our current ways;
● Proactively advise on budgetary needs for the regions and support with ROI analysis;
● ​​Analyze data from business intelligence tools (ie. SalesForce, Google Analytics) to analyze and review results with senior management, and adapt marketing tactics to optimize delivery of qualified leads;

How about you

● Experience with marketing technology towards large enterprises;
● Working knowledge of the modern marketing stack: Salesforce.com, Marketo, LinkedIn, 6sense, Groove and Google Adwords;
● Advanced experience with ABM practices to strategize and advise on the ABM approach;
● Create best practices to drive demand from target accounts and move them through the funnel;
● Excellent verbal and written communications, including ability to explain analysis to business audiences and effectively communicate at multiple levels in the organization;
● Ability to build trust and credibility in the marketing organization by establishing your marketing expertise and creating visibility on marketing impact;
● Fluent in English language, written and spoken;
● Masters degree in communication/marketing or similar;
● A B2B marketer with 5-8 years of experience in campaigns, demand generation, and/or go-to-market strategy;
● A strategist with an entrepreneurial attitude;
● An avid learner with a growth mindset and a good sense of humor;
● Able to balance mid-term vision with short-term practical steps, tactics and goals
Amsterdam Netherlands

Salary Criteria