Related duties and responsibilities :

Manage, organize and lead Marketing Department in :

1. Digital and Brand Management

· Develop overall digital marketing strategy

· Lead in Manage e-commerce/e-marketplace internally and externally, including overall roadmap and strategy, data consolidations, customer service, etc.

· Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.).

· Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, social media, Email, Mobile, Display).

· Conduct research on market trends, brand’s audiences and competitors

· Analyze digital marketing analytics reports and share insights with the team to develop optimization plans.

· Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team.

2. Product Marketing

· Define the consumer targeting, segmentation as... well as product positioning and develop relevant marketing communication campaign and collaterals

· Planning, execution, growth, lead generation, and retention marketing campaigns

· Collaborating with a variety of teams (design, content, digital, product, and sales) to create and implement marketing campaigns.

· Conducting user research (interviews with customers, surveys, and market analysis, for example) to inform positioning, persona development, and the mapping of the user journey.

3. Market Analyst

· Conducting research , design and implement on consumer and market trends, target demographics and competing brands

4. SEO Specialist

· Manage and strategize organic search traffic and organic keyword ranking campaigns on Google search engine.

· Observe & analyse trends in SEO campaigns to regularly provide insightful and actionable data

· Present and execute strategies for growth, optimisations, backlinking and areas of improvement for client campaigns

· Recommend changes to website architecture, content, internal linking and other factors to improve SEO positions for target keywords and increase organic traffic growth

5. Social Media

· Lead the team in managing social media platform

· Develop Social media strategies to increase brand awareness, engagement and conversions as well as track and analyze social media performance

· Conduct research in industry trends, competitors, and best practices to stay up-to-date with the latest social media trends and practices.

· Monitor and manage Instagram ads and insights

Job Requirements
• Degree in Marketing, Communications, Business Administration or an equivalent combination of education and work-related experience
• 5 years above experience in Marketing
• Additional exposure in Retail in jewelry
• Demonstrate expertise of online marketing as well as offline
• Team player and good interpersonal skills
• Fundamental project management skills
• Ability to multitask, prioritize and immediately respond
Ampang Jaya Selangor Malaysia

Salary Criteria