Job Type






Digital Marketing Executive Lebanon

Dark Mattr

Dark Mattr Lebanon Lebanon

2 months ago

Are you looking to be a part of the most influential agency in the marketing & advertising industry and contribute to the strategies and techniques that are changing the world?

At Dark Mattr, we have built our reputation around our Disruptive Selling Systems, which allows businesses to generate leads and sales on autopilot, giving them the most growth potential possible.

We currently have an opportunity to join our team at Dark Mattr as a Direct Response Marketer. In this role, you'll act as the strategist for our clients and be responsible for strategizing & launching PPC & Social campaigns, building funnels and persuading people using direct response copywriting. This is a full time remote position and can be based in all global locations.

Key responsibilities will require you to:
• Strategize, plan, and execute a paid ad campaign from A to Z
• Set realistic KPIs based on the suggested budget
• Come up with marketing angles when a campaign needs optimization
• Create an effective... media plan based on a budget
• Coordinate with the direct response copywriters (solid direct response copywriting skills are needed)
• Analyze paid ads data on 3 levels (creative, platform, and funnel) and guide the business decisions based on data and metrics
• Take fast and effective decisions when it comes to split tests (Marketing Angles, Ad Copy, Creatives, Offers, etc...)
• Analyze keywords' performance and take decisions accordingly
• Analyze headlines, descriptions, and their extensions (Callouts, Sitelinks, etc...)
• Structure a sales pages, Optin pages, or OTO pages from scratch (We don't always rely on templates)
• Run split tests using Google Optimize or the split testing tool inside Clickfunnels, Kartra or Kajabi
• Create irresistible offers
• Build marketing automations using Zapier
• Come up with automation rules for emails
• Communicate campaign performance in a client-friendly language
• Deal with clients whenever they have technical questions
• Translate department results and needs, and next steps to management and decision makers.

To be considered for this role, please consider the following requirements:
• Solid understanding of Direct Response Marketing and how it works
• Solid knowledge of Keyword Research and keyword research tools (Keyword planner, SEM Rush, Spyfu, etc...)
• Solid Experience in Search Ads and Optimization
• Clear Understanding of Clickfunnels, Kartra, or Kajabi
• Solid Knowledge in building wireframes for pages
• Solid knowledge in selling info-products
• Solid knowledge in navigating the fb bads manager
• Ability to navigate Google products (Google Analytics, Google Tag Manager, Google Optimize, etc)
• Solid Communication and Presentation skills
• Ability to proactively coordinate with other departments and work within teams
• Ability to project and oversee projects' timeline
• Fluency in English - Our team and clients are international and we only communicate in English

Only apply if you have the below qualities:
• Excellent interpersonal skills
• Highly self-motivated
• Effective and strong verbal and written communication skills
• The ability to work efficiently under pressure
• Excellent organizational and time management skills
• Strong analytical and problem-solving skills
• Exceptional customer service skills

Perks of working at Dark Mattr:
• Remote & flexible work setting
• You will be part of a young and fun work environment with frequent team building activities
• We are committed to your growth, not only on a professional level, but also on a personal level

How to apply:

Email [email protected] and include:
• PDF copy of your Resume (CV)
• PDF letter explaining why you are the perfect candidate for this role

Salary Criteria












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