Job Type






Consultant - Developing contents on Parenting and Online Violence... Beijing

United Nations Children's Fund

United Nations Children's Fund Beijing China

6 days ago

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, Protect

How can you make a difference?

Although there is not nationally representative data on prevalence of violence against children, a 2015 meta-analysis of 68 studies on child maltreatment in China found that an estimated 20 per cent of children under 18 years of age suffered emotional abuse, 27 per cent suffered physical abuse, 9 per cent suffered sexual abuse and 26 per cent suffered from neglect.

With a high internet penetration (96.8%), digital platforms have become an important channel of communication and learning in children’s daily lives. While the Internet can provide great access to information and education opportunities... it can also expose children to risks, such as exposure to violent contents, bullying, privacy breach, abuse and sexual abuse, and overuse of the Internet. In 2022, the Youth League reported that 16.6% of children aged 6-17 have been exposed to violence online in the year of 2021.

Violence has a long-lasting impact on children’s lives. Children who have been subjected to violence in childhood, both offline and online, are more likely to experience long-term negative outcomes in physical and mental health.

On the legal and policy side, the amendment of the Law on the Protection of Minors, the NPA for children (2021-2030) and the Law on Promotion of Family Education (2021) have strong language around zero tolerance to violence. The Law on the Protection of Minors introduced a designated chapter on the online protection of minors in this amendment.

At the same time, traditional norms dictate there should be no interference in the family environment and there is a high-level social acceptance of violent discipline of children. In December 2022, UNICEF China launched a campaign themed # Light Every Moment of Childhood #, targeting parents and teachers to reduce social acceptance of violence against children at home, in schools, and online. It brought in a positive angle, providing the audience with practical tips on positive parenting and positive discipline to build a relationship of respect, trust, empathy, and communication with children.

A resource package was developed, including 3 components: a social experiment video, capturing reactions of parents and teachers visiting an immersive art exhibition to reflect on how they can ensure children are free from violence; three behind-the-scenes videos on VAC in three settings with experts, producers and visitors talking about the meanings behind the art installations; and 15 flashcards with scenario-based tips for parents and teachers, followed up with an online live streaming workshop to wrap-up the campaign. More detailed information and tips were published on UNICEF website:

In 2023, UNICEF will carry out a second phase of # Light Every Moment of Childhood # campaign, taking a life cycle approach to promote positive parenting among parents and other caregivers including grandparents. Parents of different age groups of children, parents of children with specific vulnerabilities, and caregivers of different ages will receive tailor-made messages and tips.

Purpose of Activity/Assignment:

To develop informative resources and materials on positive parenting and child online protection/digital safety for UNICEF’s Positive Parenting Campaign.
Key deliverables:

- A matrix of key messages for the social media campaign to be provided in electronic format.

- A set of tailored (grand)parenting messages for social media posting.

- Campaign M&E framework and ToR.

- Scripts for positive parenting short videos.

- Positive Parenting Guidance Book focusing on the prevention of VAC at home, in schools and online.

- Report on UNICEF parenting support initiative with recommendations on policy advocacy and programming.

To qualify as an advocate for every child you will have…
• Post graduate degree in communications, social work, counseling psychology, or other relevant discipline.
• A minimum of five years of relevant work experience in child protection, social work for families, communication for development.
• Track record of developing IEC communication materials on social issues.
• Strong analytical and editing skills.
• Strong writing skills in Chinese and English to deliver products in both languages.
• Ability to work under tight deadlines and independently.
• Ability to work in international and multicultural environment, and to work with cultural sensitivity.
• Proficiency in the use of Microsoft Office software.

For every Child, you demonstrate…

UNICEF's values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS).

To view our competency framework, please visit here.

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.

UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.


Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts
Beijing China

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