Job Purpose:

To create and deliver new, engaging and exciting digital experiences across online channels (lanecrawford.com, miniprograms, APP, social, DTC, performance media…) in line with the Lane Crawford brand to create the most engaging and connected online shopping experience

Key Accountabilities:

In addition to following Lane Crawford’s policies and procedures, key accountabilities include, but are not limited to:
• Homepage (LC.com) for all regions
• Works off from wire frames for all regions provided by content manager. Plans visual direction based on campaign and to align with the look and feel
• Read and scan through all relevant editorial stories to provide the best visual representation for each box on homepage. Sift through all known assets and searches for any additional brand assets. Work with copy writer + head of content to make sure copy is concise and coincides with larger campaign messaging.
• For Editorial stories & IG feed- Collates all the requests from... different BU to plan and arrange the business needs for social purposes and how they will be visually represented on the feed and on IG stories, or even on facebook.
• Works with social media team + copywriter to make sure all scheduling, timelines, messaging angles, and finally the upload process is smooth and aligns with rest of the campaign.
• Other misc.requests such as looking over signage and providing art direction for in store signage for marketing team – both HK + CN teams, working with stakeholders to create and format decks for strategy presentations, briefing + working with studio team or other external collaborators to art direct any imagery or assets needed

Requirements:
• Diploma or above in Design / Web Design / Multimedia Design or related disciplines
• Minimum 5 years working experience in web and graphic design. Candidates who have been working in fashion, lifestyle, startup, tech, F&B or hospitality a plus.
• Proficient in a Adobe design suite programs- Photoshop, Indesign Illustrator, Dreamweaver, Adobe XD, Sketch, after effect with knowledge in using HTML, CSS, JavaScript as a big advantage
• Solid skills in UX/UI, responsive and web-content layouts and assets, online promotional campaigns, animated banner and interactive newsletters
• Passionate in web design, with good understanding of current and future trends
• Good eye on design and typographic/ layout application
• Must be creative with good fashion knowledge.

At Lane Crawford we support our staff with a range of benefits that reflect the importance we place on the well-being of our staff. In addition to a competitive salary, discretionary bonus, annual leave, provident fund, staff purchase privileges, insurance, medical and dental coverage, we provide shuttle buses, various recreational activities, Staff Assistance Programme and the best in-class Training and Development.

All information provided will be treated in strict confidence and used for recruitment purposes only
Hong Kong

Salary Criteria