JOIN THE EUROPE MEDIA PLANNING TEAM

The Media Planning team oversees adidas' advertising investment in Europe, aiming to deliver best-in-class media campaigns that resonate with our consumer and drive business growth.

This is an opportunity to learn about how advertising investment works at a large international advertiser. The role bridges different sales channels (ecommerce and in store, direct to consumer and indirect). It also gives experience across all media channels, including Digital, TV, Outdoor and Print.
YOUR TASKS:
• Support the end-to-end media campaign planning process across adidas categories including Football, Originals, Training, Running and Outdoors
• Support communications with adidas category leads to ensure Europe media activations are accurately represented in the wider business
• Support with the regional media agency relationship; to ensure the best quality output is delivered across media strategy, planning, buying, measurement and partnerships
• Work with... local country teams to ensure campaign guidelines are understood and followed
• Review digital media plans across all categories, sharing and collating feedback from local adidas teams to ensure local nuance across Europe
• Monitor all media plans in the financial system to drive timely sign-off of plans across local countries
• Support in monitoring and developing existing media partnerships
• Support in the production process for media campaigns, working closely with the external production agency to ensure all creatives are delivered on time and to spec
• Work closely with the Performance Marketing team to drive alignment between Brand and Performance activations
• Collaborate with Measurement team and stakeholders on reporting and analyzing the performance of media campaigns and work with the agency on learnings and insights for future campaigns

YOUR PROFILE:
• Student of business administration, sport marketing or international Business or similar
• Enrolled as full-time student for the complete duration of the internship
• Candidates in penultimate year of study preferred (following the internship, students should have maximum one year to graduate).
• A general passion for advertising as a marketing channel, and a point of view of how it fits into the broader marketing landscape
• Ability to work in complex, diverse and pressured environments
• Excellent written & presentation skills
• Strong but empathetic communications approach
• English language fluency

KEY FACTS:
• Application Deadline: March 15th, 2023
• Start Date: September 15th, 2023
• Duration: 6 months
• Location: adidas Headquarters in Amsterdam city
• Eligibility: you are enrolled as a student for the full 6 months internship and you are an EU Citizen or a Non-EU Citizen studying in The Netherlands

YOUR APPLICATION:

At adidas we believe that "Impossible is Nothing".

As part of your application, we'd like you to tell us what this phrase means to you. Think of what makes you passionate about joining the brand and why you want this role.

The format is totally up to you! If you are creative minded, show us. If you're analytical, share more! If you prefer to simply put pen to paper, go for it.

Your '1 pager' can be submitted as print, visual, written, digital or a link. The only requirement is that the 1 pager is submitted as a PDF.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
• COURAGE: Speak up when you see an opportunity; step up when you see a need..
• OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all
Netherlands

Salary Criteria