Overview We are looking for a creative energetic and detailoriented copywriter to craft engaging content for our various brand and marketing channels and mediums You will work with the brand team to develop copy across multiple channels and mediums which adheres to our brand standards communicates our brand pillars speaks to a wide range of audiences regions and ensures we meet our goals You will need to be able to write quickly creatively and accurately while also being willing to conduct research if necessary You will need to be flexible What is in it for you Employee benefit card offering discounted rates across Accor worldwideLearning programs through our AcademiesOpportunity to develop your talent and grow within your property and across the world Ability to make a difference through our Corporate Social Responsibility activities like Planet 21 Responsibility AreaWriting and editing digital social copy ensuring that it is engaging informative and optimised for search engines... while aligning with the brand positioning marketing strategyWriting and editing editorial print ad copy ensuring that it speaks to the target audience while aligning with the publication channelWriting brand copy for guidelines processes SOPs and templatesSupporting the creation of various marketing collaterals such as brochures flyers presentations and other materials that effectively reflect the brand pillars as well as hotel amenities and servicesWriting ad brand copy which aligns with the marketing calendar and the brands overall marketing and promotional activitiesCollaborating with other members of the marketing team such as designers marketing managers and content managers to create cohesive and effective brand and marketing materialsGathering information and insights from other teams and departments such as the sales team to inform the copywriting processEnsuring that all copy adheres to the brand guidelines and is consistent with the voice and tone Maintaining a style guide to ensure that all copy is consistent and adheres to the brand standards Maintaining a copy archive to ensure we maximise use of all copy and an easy reference point for copy Staying uptodate with the latest trends and best practices in copywriting and digital marketing to ensure that the brands materials remain fresh and effective Keeping track of the performance of concepts and campaigns and making necessary changes to improve the ROI Support the PR manager and or agencies in writing editing and proofreading content directed towards media such as press releases award nominations and media reviews Collaborating with external vendors such as translation agencies to ensure that all copy is accurate and appropriate for different languages and cultures Developing a clear understanding of our target markets and advising a comprehensive communications strategy to promote the brand Proofreading and elevating copy written by others in the team Requirements and Skills Required Proven experience as a copywriter or related roleKnowledge of online content strategy and creationExcellent writing editing and proofreading skillsExperience with SEOStrong research skillsCreativityCollaborative spiritExcellent timemanagement and organisational skillsBSc BA in marketing English journalism or a related field Preferred Arabic speaker and proficient in writing and translating to Arabic Our commitment to Diversity Inclusion We are an inclusive company and our ambition is to attract recruit and promote diverse talent Why work for Accor We are far more than a worldwide leader We welcome you as you are and you can find a job and brand that matches your personality We support you to grow and learn every day making sure that work brings purpose to your life so that during your journey with us you can continue to explore Accors limitless possibilities By joining Accor every chapter of your story is yours to write and together we can imagine tomorrows hospitality Discover the life that awaits you at Accor visit Do what you love care for the world dare to challenge the status quo BELIMITLESS
Dubai - United Arab Emirates

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