Job Type






Analytics Implementation Manager Cape Town

Wunderman Thompson Data

Wunderman Thompson Data Cape Town South Africa

2 months ago

Who we are:

At Wunderman Thompson we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.

We are 20,000 strong in 90 markets around the world; our people bring together creative storytelling, diverse perspectives, inclusive thinking, and highly specialized vertical capabilities to drive growth for our clients. We offer deep expertise across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production, and technology.

About Wunderman Thompson Data

At Wunderman Thompson Data, we help brands to grow faster by using data to be more personally inspiring to their customers. We are experts in marketing transformation, marketing science, and marketing automation and personalisation.

We power over 350 million personalised experiences between brands and... their customers every day by applying our expertise and leveraging our partnerships with the biggest technology platforms in the world. We work closely with our clients as growth partners to help them achieve their goals.

Our team is made up of 1,000+ data specialists who serve more than 150 markets across the globe with integrity, respect for data privacy, and transparency. We value new ideas and diverse perspectives and are committed to bringing creative bravery, open listening, positivity, and collective strength to the table in all we do.

Who we are looking for:

As part of the enablement centre of excellence the Analytics Implementation Manager will manage a team that provide web and app analytics technical solutions and services to Wunderman Thompson Data’s Tier one clients across the EMEA region, enabling them to make informed, data driven interactive strategy and web development decisions.

The focus of this position is to use your advanced experience of the MARTECH technologies (Tag & Consent management systems, Datalayers, Customer data platforms, etc.) to assist clients with the implementation, integration, and to provide insights into their web analytics solutions. This position has high levels of interaction with clients, their technical teams, agencies and or partners. This role is responsible for mentoring and managing a world class technical analytics team that composes of analytics implementation specialist, analytics architects and analytics developers.

The position is for individual that are web and app analytics specialists who are self-motivated, entrepreneurial and can hit the ground running due to their advanced knowledge of the Google and Adobe Digital Marketing Suite. The purpose of this position is to customise and provide solutions to clients’ exact business requirements and reporting needs, assist clients to implement proprietary web tracking code throughout their website, and perform quality checks to ensure correct implementation, in essence enabling them to answer business questions timely and accurately.

What you'll be doing:
• Manage a team of analytics technical specialist based in South Africa working on Tier 1 clients across EMEA
• Managing enterprise level implementation of web and app analytics solutions which can include; business requirement gathering, implementation, integration, custom JavaScript coding and advanced reporting
• Manage the implementation of appropriate solutions and system architecture for web & app analytics that supports client’s enterprise-wide business needs and key performance indicators
• Develop best practices, track trends, recommend solutions to improve client capabilities and identify improvements to websites based on website engagement and traffic patterns
• Ability to think critically and make actionable recommendations to clients based on the business data needs: analyse data, interpret results and recommend actions to optimise marketing investments
• Support the analytics team with day-to-day management of client’s analytics systems to ensure tracking and reporting is functioning optimally, creating and maintaining key reports, dashboards and analysis and work with client’s internal teams to enhance as needed
• Guide and promote technology and the use of the web and app as a business channel, as well as articulate the benefits of an optimised web analytics solution to all levels of the client’s organisation
• Create and deliver training on web & app analytics and data visualisation
• Data visualisation design, development and implementation of Dashboards and custom reporting
• Provide ad-hoc insights to clients regarding both internal data and industry trends and news
• Provide internal team knowledge sharing so as to grow data visualisation and insights analysis capabilities
• Keep up to date with technology roadmaps, enhancements and evolution
• Educate Wunderman Thompson Data Business Development and Account teams on the use of Adobe Digital Marketing Suite to enable growth of their client portfolios.
• Client interaction spanning from operational technical teams to VP level of Fortune 500 companies

What you'll need:
• Minimum 7 years’ experience in digital analytics and digital marketing
• Prover track record to manage technical teams
• Strong Client facing skills - responsive, results driven and dedicated to customer support
• Strong attention to detail, excellent organisation skills, and ability to work independently and manage multiple projects / responsibilities and small teams.
• Exposure to enterprise level clients and understanding of complex digital ecosystems and best practices
• In-depth knowledge of various business verticals, their business models and online marketing strategies
• Strong knowledge and experience in the following areas (but not limited to);
• Analytics Tools: Google Analytics/GA4/Adobe Analytics
• Tag Management Systems: GTM, Adobe Launch, Tealium
• Analytics deployments for Web and App platforms
• Data Layers: functionality, definition, implementation
• Visual Analytics Platforms: Google Data Studio, Tableau, PowerBI
• Testing and Optimisation: Adobe Target, Optimize
• Google BigQuery
• CDP: Adobe Experience Platform / Tealium AudienceStream / Segment
• HTML, CSS, JavaScript

At Wunderman Thompson, we are committed to actively building a diverse, equitable and inclusive workplace where everyone feels welcomed, valued and heard, and is treated with dignity and respect. As leaders and creative partners across industries, it is our responsibility to cultivate an environment reflective of our greatest asset; our people. We believe that this commitment inspires growth and delivers equitable outcomes for everyone as well as the clients and communities we serve.

Wunderman Thompson is a WPP agency.  For more information, please visit our website and follow Wunderman Thompson on our social channels via Twitter, Facebook, LinkedIn, and Instagram. 

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Cape Town South Africa

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