Responsibilities
• Develop compelling and inspiring brand plans, including positioning, brand tone, personality and unique selling propositions
• Responsible for the rollout of the brand plan and working on the execution of the brand strategies
• Plan and oversee communications and media actions across all channels, including online and social media
• Oversee strategies and marketing campaigns across print, broadcast, and online platforms to ensure that products and services meet customers’ expectations
• Supervise advertising, product design and other forms of marketing to ensure the branding remains consistent
• Develop, implement and execute marketing campaigns, initiatives, and activities for brands
• Analysing brand positioning, consumer insights and monitoring market trends as well as researching consumer markets and competitors’ activities
• Manage public relations efforts, including media outreach, press releases, and events
• Measuring and reporting performance of marketing...
Singapore

Salary Criteria