Who We Are

The marketing team at Heartland School Solutions tells the story of our products and shapes the voice of our division. We are a group of designers, writers, strategists, creatives, and brand ambassadors that demonstrate how our products and services can make more possible for our customers. We work with a cross-functional team across sales, product development, and client services to... create a cohesive brand experience and build a loyal customer base.

Who You Are

As the SEO & Content Marketing Manager, you should have a strong grasp of current marketing tools and be able to plan, implement, and manage our overall SEO strategy across different applications and audiences. You will be responsible for creating and editing content to increase organic traffic to our website, blog, and social media channels. You are both analytical and creative and will drive actionable content strategies that are both engaging and grounded in data. You will help to grow our inbound marketing funnel through the creation, editing and dissemination of multimedia content across all platforms.

What You’ll Do:
• Collaborate with cross-functional teams to implement SEO best practices, execute day-to-day tactical website updates, and drive organic growth
• Highly creative with experience in creating content that engages prospects and converts website visitors to leads
• Manage the Heartland blog editorial calendar - must have strong writing skills and solid ability to create and edit blog content
• Be an expert user of web analytics tools and concepts, particularly Google Analytics and Google Search Console
• Execute on day-to-day search initiatives, keyword research, content gap analysis, optimization of existing content, and competitor analysis
• Capitalize on industry events, trends, and news topics to maximize search traffic
• Contribute to digital advertising channels to drive more inbound traffic to our website and digital content
• Work with other Marketing team members to coordinate the creation of new marketing assets to support digital and advertising campaigns
• Develop testing process to help us optimize our web content for better conversion rates
• Analyze website/blog lead data to find ways to better segment our audiences for future content creation and marketing campaigns
• Strong project management and organization skills, ability to prioritize, and manage multiple projects
• Experience creating content for the K-12 industry a plus (though not required)

What You’ve Accomplished
• 4+ years of SEO and content experience
• Demonstrable experience leading and managing SEO/SEM, marketing database, social media and/or display advertising campaigns
• Solid knowledge of website analytics tools (e.g., Google Analytics, Google Search Console)
• Proficiency with marketing automation software, specifically Hubspot
• Strong marketing acumen with the ability to collaborate with sales, product management, customer service to support a broad technology portfolio.
• Knowledge of journey mapping, website optimization, database management, lead generation, email marketing, paid media, social media, paid search, customer segmentation, automation, and search engine optimization
• Skilled in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, and Google Workspace
• Bachelor's degree in marketing, advertising, communications, business, or a related area (not required, but a plus)
• Compelling communication skills, a positive attitude and the ability to thrive in a collaborative environment
• High-energy, a positive attitude, and a team player are essential for success
Rochester NY USA

Salary Criteria