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Total Media Solutions - TMS
Total Media Solutions - TMS Ramat Gan Israel
2 months ago
Explorium is a cutting-edge data science company that has recently closed a Series C round bringing their total funding to $127 million.
Explorium offers a first of its kind data science platform powered by augmented data discovery and feature engineering. By automatically connecting to thousands of external data sources and leveraging machine learning to distill the most impactful signals, the Explorium platform empowers data scientists and business leaders to drive decision-making by eliminating the barrier to acquire the right data and enabling superior predictive power.
We are seeking a highly skilled Senior Product Marketing Manager to play a pivotal role in defining, communicating and driving the winning value that only Explorium can deliver with the right data.
As a Senior Product Marketing Manager, you will be responsible for defining and communicating the go-to-market positioning and messaging of our horizontal platform and vertical solutions to both data practitioners and... key business stakeholders. You will lead our product marketing and technical marketing in a highly hands-on and involved manner, as well as create high-impact, pipeline-generating content and materials. This is a collaborative and service-oriented position working closely with multiple teams across the organization.
Responsibilities:
• Conduct persona research to understand the needs, pain points, and decision-making criteria of target audiences
• Define product positioning and messaging that differentiates offerings in the market, both horizontally and vertically/solution-based
• Build a thoughtful, data-driven analysis of core buyer and user personas and the journeys they follow
• Clearly articulate the technical differentiators of our platform capabilities and create technical marketing and competitive collateral, including technical RFP tools, technical white papers, presentations, blogs, videos, and demonstrations
• Collaborate with the sales and customer success teams to understand customer needs and develop sales plays and expansion approaches
• Act as a service provider to sales, sales development, sales engineering, and customer success teams
• Create compelling market positioning, messaging, web content, e-books, blogs, analyst research, videos, sales enablement materials and other content highlighting our unique value and driving new revenue.
• Monitor market trends and competitive landscape to inform product strategy
Requirements:
• 5+ years of product marketing or technical marketing experience in B2B SaaS or enterprise software companies,
• At least 2 years in Data / Analytics / ML companies marketing a technical product and a solid grasp of such technologies and applications
• Portfolio of impactful marketing content, sales enablement materials, and a history of crafting and leading a solutions go-to-market approach
• Proven ability to differentiate and articulate new product offerings, particularly at early stage companies or in introducing innovative products to established companies
• Strong analytical and problem-solving skills
• Outstanding written and verbal communication skills
• BS in Marketing or Computer Science, Engineering, coupled with relevant professional experience. MBA is a plus.
• Engineering, product management, or other related experience in the data and analytics space - advantage
Ramat Gan Israel
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