Job Type






Senior Marketing Manager - Email & Customer Experience Brentwood


Kirkland's Brentwood TN United States

2 months ago

Company Description

Amwell is a leading telehealth platform in the United States and globally, connecting and enabling providers, insurers, patients, and innovators to deliver greater access to more affordable, higher quality care. Amwell believes that digital care delivery will transform healthcare. We offer a single, comprehensive platform to support all telehealth needs from urgent to acute... and post-acute care, as well as chronic care management and healthy living. With over a decade of experience, Amwell powers telehealth solutions for over 150 health systems comprised of 2,000 hospitals and 55 health plan partners with over 36,000 employers, covering over 80 million lives.

Brief Overview

In this high-impact role, you will be responsible for supporting growth for the Amwell business by distilling market intelligence, competitive intelligence, customer win/loss, and other research into deep insights that inform winning revenue and growth strategies. This position is a strong partner to Sales and Account Management leaders by creating data-driven market and account segmentation strategies that support successful acquisition and expansion sales, bundled packaging, identification of new solution opportunities, and account planning. You will also partner with Product Marketing and others to inform competitive positioning and sell-against strategies, and you will direct positioning and messaging development to ensure competitive differentiation.

This role works in close collaboration with Product Management, Product Marketing, Market Insights, Growth, and others as a key contributor to revenue growth strategies.

• Assimilate and distill primary and secondary research into deep product-level competitive insights that inform revenue acquisition and expansion strategies.
• Develop and deliver strategic actions based on competitive insights and demonstrate commercial impact to Marketing and Growth team leaders and other key stakeholders.
• Partner with Sales acquisition and expansion to lead data driven account planning. Recommend and support market planning and develop ABM strategies and tactics.
• Create and recommend sales strategies based on analysis and insights from the Market Insights team. Provide context and objective analysis of competitive product information to enable sales and product marketing tactics.
• Support Product Management and Product Marketing with deep competitive product assessments.
• Lead competitive threat assessments and war games to develop and train on winning sales strategies.
• Provide situational analysis support for QBRs, sales planning and launch readiness reviews.
• In collaboration with Product Management, Product Marketing and Pricing, inform solution packaging and pricing based on research, market insights and competitive understanding.
• Support the development of positioning and messaging that differentiates Amwell technology and services from competitor solutions.
• Define ideal customer profiles and account segmentation.
• Build and maintain select competitor product profiles and battle cards.
• Develop cogent overviews of select new business opportunities or market areas.

• 5-8 years in healthcare or healthcare technology marketing
• 3+ years in technology market research or marketing strategy
• Prior consulting experience
• 1-3 years as a people manager
• Excellent researcher and experience/comfort working on ambiguous assignments that require creative solutions.
• Proven market and competitive analysis experience
• Strong presentation skills and ability to communicate complex ideas simply and clearly
• Agile and flexible; able to adjust personal and team priorities swiftly and effectively
• Consistently accountable to delivering high-quality on-time work product.
• Ability to work effectively in a remote team environment.
• Ability to multi-task while maintaining detail-oriented focus.
• Excellent interpersonal skills and the ability to collaborate and manage cross-functionally.
• Demonstrated problem solving and critical thinking skills.
• Bachelor's degree in Business, Management, Marketing, or related field
• Master's degree highly preferred

Working at Amwell

Amwell is changing how care is delivered through online and mobile technology. We strive to make the hard work of healthcare look easy. In order to make this a reality, we look for people with a fast-paced, mission-driven mentality. We're a culture that prides itself on quality, efficiency, smarts, initiative, creative thinking, and a strong work ethic.

Our Core Values include One Team, Customer First, and Deliver Awesome. Customer First and Deliver Awesome are all about our product and services and how we strive to serve. As part of One Team, we operate the Amwell Cares program, which brings needed assistance to our communities, whether that be free healthcare for the underserved or for people affected by natural disasters, support for equality, honoring doctors and nurses, or annual Amwell-matched donations to food banks. Amwell aims to be a force for good for our employees, our clients, and our communities.

Amwell cares deeply about and supports Diversity, Equity and Inclusion. These initiatives are highlighted and reflected within our Three DE&I Pillars - our Workplace, our Workforce and our Community.

Amwell is a "virtual first" workplace, which means you can work from anywhere, coming together physically for ideation, collaboration and client meetings. We enable our employees with the tools, resources and opportunities to do their jobs effectively wherever they are!

The typical base salary range for this position is $133,520 - $183,590. The actual salary offer will ultimately depend on multiple factors including, but not limited to, knowledge, skills, relevant education, experience, complexity or specialization of talent, and other objective factors. In addition to base salary, this role may be eligible for an annual bonus based on a combination of company performance, employee performance and management discretion. Long-term incentive and short-term variable compensation may be offered as part of the compensation package. Some roles may be commission based, in which case the total compensation will be based on a commission and the above range may not be an accurate representation of total compensation.

Further, the above range is subject to change based on market demands and operational needs and does not constitute a promise of a particular wage or a guarantee of employment. Your recruiter can share more during the hiring process about the specific salary range based on the above factors listed.

Additional Benefits
• Unlimited Personal Time Off (Vacation time)
• 401K match
• Competitive healthcare, dental and vision insurance plans
• Paid Parental Leave (Maternity and Paternity leave)
• Employee Stock Purchase Program
• Free access to Amwell's Telehealth Services, SilverCloud and The Clinic by Cleveland Clinic's second opinion program
• Free Subscription to the Calm App
• Tuition Assistance Program
• Pet Insurance
Brentwood TN USA

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