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CRM Marketing Manager Detroit

GE Appliances Careers

GE Appliances Careers Detroit MI United States

2 months ago

Specific Duties And Responsibilities
• Assists in the development, implementation, and management of annual business plans that identify potential revenue opportunities, expense savings and describes marketing programs and services that will attain acceptable levels of revenue.
• Determines financial effectiveness of programs and manages property marketing expenses to budget. Analyzes cost and... revenue reports for areas of responsibility and recommends actions to be taken.
• Determines financial effectiveness of programs and manages casino marketing expenses to budget. Analyzes cost and revenue reports for areas of responsibility and recommends actions to be taken.
• Supports the senior director in assessing and developing reinvestment (direct mail etc.) strategy and is the point of contact for the advertising agency and any related contractors.
• Leads the development and implementation of all promotions and events including New Member programming, drawings, giveaways, parties, special events, tournaments, and more. In addition, assesses the effectiveness of all promotions and events. This position also supports the player development initiatives where applicable.
• Determines financial effectiveness of programs and manages casino marketing expenses to budget. Analyzes cost and revenue reports for areas of responsibility and recommends actions to be taken.
• Create SOPS for all departmental processes.
• Plan and manage Group Sales initiatives.
• Corresponds with guests to maintain good relationships; coaches team members to develop positive, service-oriented relationships with guests.
• Implements, maintains and measures hosts new business, retention, and reactivation efforts.
• Adheres to regulatory, departmental, and company policies in an ethical manner and endorses business objectives, ethics and values of the company and property.
• Other duties as assigned.

STANDARDS OF PERFORMANCE
• Management abilities demonstrated in managing assigned duties.
• Maintain interpersonal working relationships among personnel and the public.
• Serves as a leader for team members while fostering teamwork, positive morale, motivation, and open communication.
• Excellent oral and written communication skills.
• Willingness to assume overall responsibility relative to the performance of the position.
• Available to work when needed, including weekends, holidays, and nights.

Education, Training, And Experience
• At least seven years of experience in the gaming industry with at least three years at a managerial or supervisory level in Marketing or Player Development preferred
• Ability to obtain and maintain a valid racing license.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to sit or stand; walk; use hands to finger reach, handle, or feel objects, tools, or controls; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and talk or hear. Reasonable accommodations may he made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate to loud. The employee is subjected to circulate throughout the assigned areas, including the smoking area, actively observing players and functioning of machines.

#DCG
Detroit MI USA

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