Johns Hopkins University has developed an ambitious vision to
integrate life design, experiential learning, and mentoring in
academic and co-curricular learning experience for all students and...
postdoctoral fellows. Under the leadership of Dr. Farouk Dey, the
inaugural vice provost for integrative learning and life design,
the university has announced the creation of three new departments
and several new initiatives and mission that will ensure that every
student and postdoctoral fellow will have the ability to pursue
life purpose regardless of background, field of study, or social
capital. Read more about this plan here.

We are seeking a Communication &
Marketing Manager. Reporting to the Director of Digital
Transformation for Integrative Learning and Life Design (ILLD) and
working closely with the Vice Provost for ILLD this position will
lead the strategic and branding vision of the division’s digital
marketing campaigns from start to finish. In addition, this
position will play a pivotal role in the end-to-end digital journey
by supporting and working in partnership with each department
within ILLD to create a culture of content creation and
storytelling. As an administrator of all digital media marketing
programs this position will help to ensure brand alignment across
all platforms, curate content, and identify opportunities to share
compelling ILLD stories. The Communications, Culture &
Engagement Manager will work directly with system social media
accounts, email, and advertising campaigns and will monitor these
campaigns for effectiveness, trends, and innovative growth
strategies.

This is an inaugural role within the division of Integrative
Learning and Life Design and will serve as the lead voice for
innovation, transformation, and collaboration ensuring the ILLD
strategic digital plans are implemented to retain and increase
equitability and inclusivity for students regardless of background,
field of study, or social capital.

Specific Duties & Responsibilities

Brand Management & Storytelling – 55%
• Develops and implements a comprehensive strategy for brand
management, online and direct marketing, media relations, and
community engagement and will work closely with ILLD leadership as
the communications partner on a variety of strategic
initiatives.
• Leads the development of strategies and objectives for building
and executing year-round brand engagement through partnerships,
social media, the website, and other marketing vehicles.
• Work with Director Digital Transformation to define key
performance indicators for each communications channel which will
indicate a campaign's level of success
• Develop benchmark criteria and track and evaluate the
effectiveness of the communications strategies on a regular
basis.
• Manages the online presence of Integrative Learning and Life
Design including website content and social media accounts.
• Develops brand voice and maintains brand integrity across all
platforms.
• Oversees the creation of marketing and communications
collateral to ensure that it is consistent with the ILLD
• Identifies, research, and authors articles, messages, marketing
collateral, and other communications for the Integrative Learning
and Life Design website, e-newsletters, collateral, social media
platforms, etc.
• Edits and proofreads copy for a variety of communications and
marketing materials, fundraising activities, events, and other
content with an unerring eye for grammar, punctuation,
construction, consistency, and Associated Press style.
• Provides audience insight and digital performance reports and
data visualizations to University Communications teams and help
support a culture of analytics research, discussion, and strategic
goal setting.
• Oversees web maintenance, branding and social media efforts in
alignment with overall recruitment and reputation goals.
• Translate evidence quickly and clearly for general, academic,
and policy audiences.
• Envisions, develops, and implements an effective and
comprehensive long-term communications strategy with multiple
internal and external partners.
• Develops new digital methods as needed to help make the
internal reporting process more efficient, including use of
automation technologies.
• Plans, oversees, and manages the content marketing strategy for
the business.
• Reviews and translates data through compelling content and
storytelling
• Defines and formulates key messages identifying overall
communication and marketing approaches.
• Collaborates with stakeholders to generate ideas to increase
customer engagement & drive inbound traffic to digital channels
and encourage users to convert on profitable business actions.
• Conducts analysis that is required for audience definition,
portfolio definition, and brand coverage and positioning
analysis

Social Media – 35%
• Displays in-depth knowledge and understanding of social media
platforms (Facebook, Instagram, Twitter, YouTube, LinkedIn, TikTok,
etc.) and how each platform can be deployed in different
scenarios
• Creates social media strategy to ILLD goals with an emphasis on
audience growth and development, generating regular metrics reports
analyzing performance.
• Working with the ILLD and school partners, assists with
community and editorial management of social media posts across
ILLD social media platforms (LinkedIn, Twitter, Facebook,
Instagram, etc.).
• Ensures all members of ILLD use social media effectively for
the purpose of developing training, accountability
• Attend events to take photos and video for the website and
social media content (i.e., posts, reels, stories, etc.) as may be
needed.
• Monitors social channels in real-time for both engagement and
correcting issues
• Ensures brand visual and voice consistency across all social
media and/or influencer and micro-influencer marketing executions,
including multi-cultural campaigns
• Displays a working knowledge of social media tools (i.e.,
Hootsuite, Sprout Social, etc.) and monitoring and reporting
services

Media Relations Assistance – 10%
• Contributes to media relations efforts by identifying
compelling or stakeholder-valued media placement opportunities;
creating and maintaining relationships in media; developing and
producing media advisories, press releases, interviews, etc.; and
helping to coordinate media availabilities, interviews, and other
opportunities for external exposure.
• Ensures members of ILLD are informed about new
initiatives/resources, policies, and priorities
• Collaborates with the department’s media, editorial, creative,
and digital teams in using insights to inform broader
communications strategies, and to help shape ILLD’s media
approach.
• Provides consultation and advice to program leadership on a
variety of strategic and communications needs.
• Works closely with vendors/contractors (consulting editors,
writers, and other freelancers); prospective students and
prospective faculty; alumni, donors, board members; other external
contacts as may be appropriate for projects.

The Ideal Candidate
• The ideal candidate has a proven record of accomplishment with
being creative and possesses an out of the box mindset. The ideal
candidate’s creative enthusiasm listens to, engages with existing
social media conversations, and identifies compelling stories,
curates relevant compelling imagery and content.
• The ideal candidate is a highly motivated individual with a
passion for brand management
• The ideal candidate is an influencer who can build a culture of
content sharing
• The ideal candidate is comfortable working in a hybrid,
flexible and innovative environment. For this model to work, the
ideal candidate must present excellent skills in relationship
development and engaging audiences in groups and via social media
and other digital outlets.
• The ideal candidate is entrepreneurial, data and outcomes
driven, strong in planning and execution, comfortable working with
groups, and enjoys developing relationships and connections with
multiple stakeholders at once.
• The ideal candidate is an effective user of social media and
digital outlets to engage multiple audiences, strengthen individual
and organizational brand, scale impact, and influence public
opinion.

Special Knowledge Skills & Abilities
• Experience with Word Press, Adobe Creative Suite, Canva, and
Google Analytics.
• Knowledge of regional and national print, broadcast and
electronic media outlets, and social networking, including
web-based and online media/information sites.
• Project management experience.
• Working knowledge of communications analytics tools.
• Working knowledge of digital marketing platforms.
• Demonstrated ability to build collaborative working
relationships and identify, assess, and meet diverse client
needs.
• Ability to organize workflow, prioritize and manage multiple
projects with minimal direction, meet deadlines, think critically
and creatively, and exercise sound judgment.
• Highly effective verbal and written communication skills
including editing skills are expected.
• Ability to review data and determine trends. Ability to assist
in developing action plans based on the data.
• Basic critical thinking skills and ability to apply these
skills in various situations.
• Requires the ability to work independently, to assess
situations and respond appropriately . Requires a willingness to
accept change and demonstrate flexibility
• Ability to balance multiple tasks simultaneously and quickly
switch between priorities/tasks.
• Awareness of the need for timely communication, ability to
identify potential barriers and strategies, and ability to
synthesize and integrate information.
• Stays informed of industry best-practices for performance
reporting and relevant online tools

Minimum Qualifications
• Bachelor's Degree in related field.
• Five years related experience.
• Additional education may substitute for required experience, to
the extent permitted by the JHU equivalency formula.

Preferred Qualifications
• Programming experience in HTML, CSS, or other programming
languages desired.

Classified Title: Communications & Marketing Manager

Working Title: Brand & Culture Manager

Role/Level/Range: ATP/04/PE

Starting Salary Range: $71,230 - $97,880 - $124,510 Annually
(Commensurate with experience)

Employee group: Full Time

Schedule: M-F, 8:30am - 5:00pm

Exempt Status: Exempt

Location: Hybrid

Department name: 60009252-Integrative Learning and Life
Design

Personnel area: University Student Services

Total Rewards

The referenced salary range is based on Johns Hopkins University’s
good faith belief at the time of posting. Actual compensation may
vary based on factors such as geographic location, work experience,
market conditions, education/training and skill level. Johns
Hopkins offers a total rewards package that supports our employees'
health, life, career and retirement. More information can be found
here: https://hr.jhu.edu/benefits-worklife/

Please refer to the job description above to see which forms
of equivalency are permitted for this position. If permitted,
equivalencies will follow these guidelines:

JHU Equivalency Formula: 30 undergraduate degree credits (semester
hours) or 18 graduate degree credits may substitute for one year of
experience. Additional related experience may substitute for
required education on the same basis. For jobs where equivalency is
permitted, up to two years of non-related college course work may
be applied towards the total minimum education/experience required
for the respective job.
• *Applicants who do not meet the posted requirements but are
completing their final academic semester/quarter will be considered
eligible for employment and may be asked to provide additional
information confirming their academic completion date.

The successful candidate(s) for this position will be subject to a
pre-employment background check. Johns Hopkins is committed to
hiring individuals with a justice-involved background, consistent
with applicable policies and current practice. A prior criminal
history does not automatically preclude candidates from employment
at Johns Hopkins University. In accordance with applicable law, the
university will review, on an individual basis, the date of a
candidate’s conviction, the nature of the conviction and how the
conviction relates to an essential job-related qualification or
function.

The Johns Hopkins University values diversity, equity and
inclusion and advances these through our key strategic framework,
the JHU Roadmap on Diversity and Inclusion.

Equal Opportunity Employer

All qualified applicants will receive consideration for
employment without regard to race, color, religion, sex, sexual
orientation, gender identity, national origin, disability, or
status as a protected veteran.

EEO is the Law

Learn more:

https://www.eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf

Accommodation Information

If you are interested in applying for employment with The Johns
Hopkins University and require special assistance or accommodation
during any part of the pre-employment process, please contact the
Talent Acquisition Office at [email protected]. For TTY
users, call via Maryland Relay or dial 711. For more information
about workplace accommodations or accessibility at Johns Hopkins
University, please visit accessibility.jhu.edu.

Johns Hopkins has mandated COVID-19 and influenza vaccines, as
applicable. Exceptions to the COVID and flu vaccine requirements
may be provided to individuals for religious beliefs or medical
reasons. Requests for an exception must be submitted to the JHU
vaccination registry. For additional information, applicants for
SOM positions should visit https://www.hopkinsmedicine.org/coronavirus/covid-19-vaccine/
and all other JHU applicants should visit
https://covidinfo.jhu.edu/health-safety/covid-vaccination-information/.

The following additional provisions may apply, depending on
campus. Your recruiter will advise accordingly.

The pre-employment physical for positions in clinical areas,
laboratories, working with research subjects, or involving
community contact requires documentation of immune status against
Rubella (German measles), Rubeola (Measles), Mumps, Varicella
(chickenpox), Hepatitis B and documentation of having received the
Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include
documentation of having two (2) MMR vaccines; two (2) Varicella
vaccines; or antibody status to these diseases from laboratory
testing. Blood tests for immunities to these diseases are
ordinarily included in the pre-employment physical exam except for
those employees who provide results of blood tests or immunization
documentation from their own health care providers. Any
vaccinations required for these diseases will be given at no cost
in our Occupational Health office.

Note: Job Postings are updated daily and remain online until
filled.

The successful candidate(s) for this position will be subject to a
pre-employment background check.

If you are interested in applying for employment with The Johns
Hopkins University and require special assistance or accommodation
during any part of the pre-employment process, please contact the
HR Business Services Office at [email protected]. For TTY
users, call via Maryland Relay or dial 711.

The following additional provisions may apply depending on which
campus you will work. Your recruiter will advise
accordingly.

During the Influenza ("the flu") season, as a condition of
employment, The Johns Hopkins Institutions require all employees
who provide ongoing services to patients or work in patient care or
clinical care areas to have an annual influenza vaccination or
possess an approved medical or religious exception. Failure to meet
this requirement may result in termination of employment.

The pre-employment physical for positions in clinical areas,
laboratories, working with research subjects, or involving
community contact requires documentation of immune status against
Rubella (German measles), Rubeola (Measles), Mumps, Varicella
(chickenpox), Hepatitis B and documentation of having received the
Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include
documentation of having two (2) MMR vaccines; two (2) Varicella
vaccines; or antibody status to these diseases from laboratory
testing. Blood tests for immunities to these diseases are
ordinarily included in the pre-employment physical exam except for
those employees who provide results of blood tests or immunization
documentation from their own health care providers. Any
vaccinations required for these diseases will be given at no cost
in our Occupational Health office.

Equal Opportunity Employer

Note: Job Postings are updated daily and remain online until
filled.

EEO is the Law

Learn more:

https://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf

Important legal information

http://hrnt.jhu.edu/legal.cfm
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Salary Criteria