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Marketing and Communications Manager London

William Blake Group

William Blake Group London United Kingdom

2 months ago

A global alternatives investment manager is currently looking to hire a Marketing and Communications Manager to strengthen their global marketing team. This person will be responsible for campaign management, digital marketing and comms, PR coordination, award submissions and internal communications.

The opportunity is to join a successful, specialist manager within an impactful team, working closely with Sales teams and leadership. This is a busy, broad role, which requires strong project and stakeholder management skills.

Tasks include:
• Lead generation campaigns – creation and management
• Support capital raising team to provide content and data to pitch books where needed
• Work with global head of marketing & communications to identify priority awards we want focus on, and coordinate preparation of entries, as well as communicate achievements internally and externally.
• Events proposal, coordination and delivery
• PR coordination with external global PR agencies
• Support the... Global Head of Marketing and Communications to drive PR processes and strategy globally
• Build content for internal announcements and external marketing or comms purpose (e.g. event invitations / awards entries etc.).
• Build strong organic and paid social on- and offline campaigns, in line with the overall campaign strategy and content calendar
• Coordinate and lead relationship with agencies and external partners on specific projects led by: publications, PR agencies, design agency, industry associations, media buying agency etc.
• Engage colleagues to coordinate the input of SIM data (e.g. AuM, transactions number, fund performance, track record etc.) into all relevant industry databases (e.g. Preqin, Mercer, INREV, PERE etc.)

Requirements:

This is a varied role demanding a flexible and adaptable approach
• Previous marketing experience within another investment manager
• Understanding fund marketing and capital raising
• Understanding of real estate investment markets a benefit
• Knowledge of how to use CRM tools (e.g. Salesforce) for campaign creation and to generate reports from CRM
• Strong stakeholder management skills
• Strong project management skills
• Commercial mindset
• A love of marketing and storytelling
• Understand the value of reporting, monitoring and analysing communications activity in order to help plan for future activity
London UK

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