Bristol Myers Squibb
Bristol Myers Squibb Shanghai China
2 months ago
: Support overall brand strategies and develop brand plan for IO GC.Engages in rigorous data analysis to support insights generation and identify current trends, challenges (including competitors) and opportunities in the therapeutic areaUses a broad set of channels ( e.g. surveys, field visits, KOL relationships) to gather deep customer insights to gain holistic understanding of the patient journey and what motivates and drivers customer behaviorManage national top KOL engagement, understands KOL academic insights, win KOL advocacy for IO successful launchDevelops marketing messages, positioning and communication materials that are consistent with the product label, positioning and product strategyWorks effectively with internal partners to help to develop and gain alignment of Functional Plan Shapes Market Research design by identifying key questions to ensure research informs business objectivesLead promotional activity planning and implementation to win physician... advocacy through collaboration with sales team and cross-functional team
Demonstration of professionalism, self-motivation, learning agility, passion, creativity and accountabilityProficient in oral and written communication (English & Chinese)Preferred with business analysis and development experiences
Leading Compliance & Integrity Culture
Embraces BMS culture of integrity and strictly adheres to BMS policy, BMS White Book and Standards of Business Conduct & Ethics. Is Compliant with the norms of the business communication, ethics, subordination, regulations of the confidentialityFollow the 5 golden rules of promotion (for sales Rep). Demonstrates personal integrity, makes the right decision in daily work and raise questions regarding compliance to line manager or the Compliance Team.Does not follow any non-compliant instructions.Takes accountability to own organized events and provides adequate documentations. If organizes any event, must comply with all company policy and makes sure all activities are closed within 90 days after the event date
Is responsible for delivering optimal performance & results, balancing speed, quality and risks while in compliance with Company’s code of business conduct and appropriate SOPs.Is responsible for continuous self-development, dedicate him/herself and engage others to achieve the Organizational & Team goals.Participates in professional development activities to keep updated to best practices, proactively seeking for new information/knowledge/resources and captures additional opportunities for development, shares the relevant information with peers and manager timely.Promotes the Company image by building up and keeping good reputation, providing professional service to the Customers and Stakeholders and by developing efficiency of the company processes and procedures.Promotes Diversity & Inclusion culture, treats colleagues respectfully, is open to get and give constructive & candied feedback to any employee in the organization.Timely performs tasks, orders and instructions of the manager.Keeps him/her self-informed with the internal rules and regulations, internal procedures, messages, goals and vision of the management of the organization.Gets from the management of the organization information and documents necessary for the fulfillment of the tasks which are in the competency of the EmployeeReports to the manager of the department or function about all the challenges and shortcomings. Proposes new ideas to the manager or peers freely
Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as “Transforming patients’ lives through science™ ”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in an inclusive culture, promoting diversity in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.
Physical presence at the BMS worksite or physical presence in the field is a necessary job function of this role, which the Company deems critical to collaboration, innovation, productivity, employee well-being and engagement, and it enhances the Company culture.
BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.
Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations
Senior Product Manager Shanghai jobs
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